SOURCE: Rothman Research

Rothman Research

April 21, 2010 10:45 ET

Shopping Online -- a Growing Wave

JOHANNESBURG, SOUTH AFRICA--(Marketwire - April 21, 2010) - www.rothmanresearch.com - Internet accessibility on a global scale is quickly reshaping social behavior and providing virtually more freedom to countless human activities. One industry that is rapidly becoming a fundamental requisite on the net is the online retail and even the recession could not halt its growing popularity. We have all been driven to believe that consumers were in their bunkers enduring the constant shelling of the economic storm, however, what we were not aware of was that even trenched consumers were actively doing what they know best -- buying in the comfort of their homes with an uncomfortable environment draining the U.S. economy. In 2009, millions of Americans were purchasing online and those brave souls produced over $155 billion in sales that boosted online retailing by 11% as compared to 2008. The phenomena was not limited to the U.S. of A only, but was a worldwide trend. One of the key players in this space is eBay Inc. (NASDAQ: EBAY) which will be releasing its first quarter 2010 report at the close of today's session.

*Direct & free downloadable report on eBay Inc. is available by signing up now at http://www.rothmanresearch.com/article/ebay/23458/Apr-21-2010.html 

Analysts are forecasting positive quarterly readings for eBay, with earnings estimate of $0.41 per share and a possible surge of 8% in revenue as compared to the same period last year. PayPal, eBay's cashier, is expected to bring in some impressive readings that will add up to eBay's anticipated bullish performance. "Even as the economy was plunging into an abyss, people were still actively shopping online for nonessentials like clothing and computers... eBay maximized on this consumer confidence and took a number of measures to bring more sellers to its trading platform, hence, providing a wider array of choice to consumers. The company has also been pursuing its expansion in the Asian regions where two emerging giants were steadily embracing online facilities. We are expecting nothing less than a stellar quarter for eBay," reported Mathew Collier of www.rothmanresearch.com. "However, we still believe that eBay is lagging behind in terms of traffic as compared to its all time rival Amazon.com Inc. (NASDAQ: AMZN). Amazon, which has scheduled its earnings report for Thursday after the close, is also expected to deliver strong readings, with earnings forecast at $0.61 cents per share and revenue estimate at around $6.86 billion."

*Complimentary downloadable research on Amazon.com Inc. is accessible upon registration at http://www.rothmanresearch.com/article/amzn/23457/Apr-21-2010.html

There is a growing belief amongst Wall Street experts that online retailers have done a better job than the more traditional retailers as they have been able to harness consumer spending and confidence against all odds. But a teasing question remains: has online shopping been the not-so-guilty-trend during the recession as people were scared to show in public that they were still spending on nonessentials? 

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