SOURCE: Shu Co LLC

Shu Co LLC

June 23, 2010 08:00 ET

Shu Co LLC Announces Tenevis Footwear to the US Marketplace

Walking and Fitness Shoes by Tenevis

CARLSBAD, CA--(Marketwire - June 23, 2010) -  Walkers never get the proper attention, For years Walkers have been told to buy a running shoe, or even worse, a basic cross-trainer since they are "just" walkers. Tenevis disagrees.

Welcome to Tenevis. Tenevis believes performance is important, Tenevis believes shoes should be backed by science. At Tenevis style should not be sacrificed in the process. Tenevis will be the leader in the toning market with a true technical women's walking product that is defined by technical performance, comfort, and quality backed by extensive research.

The history of Tenevis walking and fitness shoes began with "The Boss Corporation," a respected Korean footwear manufacturer established over 17 years ago. The creation of Tenevis Brand footwear will develop into a major product line for Boss and will add to the 85 million pairs the company has already built to date and now being sold throughout the world. The Tenevis brand started in 2007, and the name "Tenevis" is defined as "Soft and Powerful" in Latin and offers a proven breakthrough technology, the balance bone and balance chip, for the walking and toning consumer.

In 2007 Boss foresaw a great opportunity in the walking market to create a technology that would improve posture and wellness through their specialized fitness and walking shoe production. They created and patented the balance bone and balance chip technology. Extensive Research and Development was done and they received FDA approval in 2008 as an orthosis corrective shoe, but that wasn't enough. In addition to this approval they also sought other respected opinions and they took this idea to the Calgary Institute of Kinesiology. Testing was done on shock absorption, cushioning, muscle fatigue, stress on joints, and toning of calf, thighs and butt muscles. It was found that no other product came thru with better performance than Tenevis. The results from the Calgary Institute are astounding and fact based. Please check out www.tenevis.com for more information on the Calgary Institute of Kinesiology results and finders about the Tenevis product.

The "Tenevis brand shoe" is presently sold throughout the World and we are pleased to bring this unique technology to the North American market with the introduction of the LaJolla. The LaJolla offers the balance bone and balance chip technology and has been designed exclusively for the North American consumer that has a passion for fitness, health, quality, style, and comfort in everything they purchase and support. We also offer the Cardiff, an entry level-walking shoe with exceptional cushioning properties, toning characteristics and classic styling. Thanks for visiting our site and we look forward to creating a collaborative relationship with you. Please feel free to drop us a line with any comments or suggestions. It's no secret that walking is the #1 participation sport in the U.S.A. So join the movement, and Tenevis "Be Soft and Powerful" www.tenevis.com

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