LG Electronics

LG Electronics

September 22, 2009 12:25 ET

Sienna Miller and Sister Savannah Launch New LG Chocolate Phone at Twenty8Twelve Runway Show

LONDON, UNITED KINGDOM--(Marketwire - Sept. 22, 2009) -

Editors Note: There are six photos associated with this Press Release

LG Electronics (LG), a global leader and technology innovator in consumer electronics, launched its new LG Chocolate mobile phone last night at the London Fashion Week as the headline sponsor of designers Sienna Miller and sister Savannah's Twenty8Twelve catwalk show. Modelled before the glitterati of the international fashion world, the innovative wide screen mobile phone was lauded for its bold new design and style.

Living up to the deserved hype as one of the must-sees in London this week, Twenty8Twelve's Spring/Summer 2010 collection drew a star-studded guest list featuring influential fashion editors, supermodels, industry professionals and stars.

As well as Sienna Miller, in attendance were Anna Wintour, an editor in-chief of Vogue, Alexa Chung, TV presenter of MTV US and the worldwide supermodels; Kirsty Hume, Poppy Delevigne, Trish Goff, as well as Pixie Geldof, well-known supermodel and DJ with her sister Peaches Geldof, renown as a celebrity columnist.

The rising designer diffusion label showcased its brand new collection, providing a fitting stage for new LG Chocolate's sparkling style to shine. With its slim form and glossy black finish, the unconventionally wide new LG Chocolate mobile phone proved irresistible to excited guests - pictured here. Judging by their glowing reactions, the elegant phone looks set to be one of the most sought-after items this season amongst discerning fashionistas.

LG HQ is looking for five LG Chocolate phones globally. Should you own a LG Chocolate phone with one of the serial numbers below you will receive $10,000.

The serial numbers are:

802KPAE821224

803KPBF578597

803KPXV578330

803KPVH578503

803KPJP923836

London Fashion Week runs until 23rd September. For more information on the new LG Chocolate phone and details about the Twenty8Twelve partnership, visit the phone's microsite at http://newchocolate.lgmobile.com/. For more information about the hunt for the five serial numbers, visit uk.lgmobile.com/web/jsp/event/chocolateSerial/chocolateSerial_2.jsp?countryCode=UK&languageCode=&top=385&bottom=269&left=482&right=287

About LG Electronics, Inc.

LG Electronics, Inc. (KSE:066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.com.

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20090922-ModelAliceDellal800.jpg

http://www.marketwire.com/library/20090922-fashionistas800.jpg

http://www.marketwire.com/library/20090922-AnnaWintour800.jpg

http://www.marketwire.com/library/20090922-SavannahSiennaMiller800.jpg

http://www.marketwire.com/library/20090922-PoppyDelevigne800a.jpg

http://www.marketwire.com/library/20090922-AlexaChung800.jpg

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