Sierra Wireless, Inc.

Sierra Wireless, Inc.

January 11, 2005 09:30 ET

Sierra Wireless Announces New Appointments to Senior Management Team




JANUARY 11, 2005 - 09:30 ET

Sierra Wireless Announces New Appointments to Senior
Management Team

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Jan. 11, 2005) - Sierra
Wireless, Inc.(TSX:SW)(NASDAQ:SWIR) is pleased to announce two new
appointments to its senior management team. Dan Schieler has been
promoted to Senior Vice President of Worldwide Sales responsible for
global sales, distribution, and pre-sales technical support functions.
In addition, Trent Punnett joins Sierra Wireless as Vice President,
Marketing. Mr. Punnett will be responsible for Sierra Wireless' global
marketing initiatives, including strategic marketing, product management
and corporate marketing and communications.

Before his promotion to his new assignment, Mr. Schieler was Vice
President, Sales, Americas and Worldwide OEM for Sierra Wireless. Prior
to joining Sierra Wireless he was Vice President of Worldwide Sales and
Marketing for AirPrime, responsible for driving AirPrime's sales
strategy and managing an international sales team.

"In his time with Sierra Wireless, Dan has led his team in more than
doubling North American revenues and helped propel the company to
significant year-over-year growth," said Jason Cohenour, Chief Operating
Officer for Sierra Wireless. "His track record and previous
international sales management experience with AirPrime make him a
natural choice to lead our global sales efforts."

"This is an exciting time to be in the wireless industry, and Sierra
Wireless is poised to play a significant role in the global evolution of
wireless technology," said Dan Schieler. "I look forward to helping to
expand our business reach and raise the profile of the company

Mr. Punnett joins Sierra Wireless from Motorola, where he held senior
positions in marketing, business development, and sales over a period of
14 years. During his career at Motorola, Mr. Punnett worked with
wireless data, cellular infrastructure, voice over IP, WiFi, broadband
cable and DSL technologies. He has significant experience in
international markets and with major wireless and wireline
telecommunications customers. Previous to Motorola, Mr. Punnett was
involved in the management consulting and commercial banking industries.
Mr. Punnett holds a Master of Science, Business Administration and a
Bachelor of Commerce from the University of British Columbia and is a
Fellow of the Institute of Canadian Bankers.

"Trent comes to Sierra Wireless with extensive expertise in the
marketing and management of technology products, which will be a
critical asset to the company in this period of rapid corporate and
industry evolution," said Jason Cohenour. "Trent will play an important
role in developing new and innovative marketing strategies that will
further our position as a global wireless data leader and we are pleased
to have him join our executive team."

"Sierra Wireless is well-recognized as a leader in the wireless industry
and I'm honored to join this dynamic organization and rapidly evolving
industry," said Mr. Punnett. "I look forward to working with the
accomplished team at Sierra Wireless as we extend our position and
reputation in the wireless data community."

About Sierra Wireless

Sierra Wireless is a leader in delivering highly differentiated wireless
solutions that enable our customers to improve their productivity and
lifestyle. Sierra Wireless develops and markets the AirCard, the
industry-leading wireless PC card line for portable computers; embedded
modules for OEM wireless applications; the MP line of rugged
vehicle-mounted connectivity solutions; and Voq, a line of mobile phones
with easy-to-use, secure software solutions for mobile professionals.
For more information about Sierra Wireless please visit

"AirCard" is a registered trademark of Sierra Wireless. "Voq
Professional Phone" is a trademark of Sierra Wireless, Inc. Other
product or service names mentioned herein may be the trademarks of their
respective owners.


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