SOURCE: Impress Public Relations

Impress Public Relations

November 03, 2009 10:00 ET

Sigma® Life Science Appoints Impress Public Relations as Agency of Record

PHOENIX, AZ--(Marketwire - November 3, 2009) - Impress Public Relations, Inc. today announced that it has been appointed as public relations agency of record by Sigma Life Science, part of the Sigma-Aldrich Corporation and a world leader in innovative products and services serving the global Life Science market.

With a global customer base covering pharmaceutical companies, university and government institutions, hospitals and industrial accounts, Sigma Life Science offers an array of biological-based chemicals and reagents used by research scientists in the investigation of new or enhanced methods in therapeutic areas. The company also offers a comprehensive range of media, reagents and serum products for Cell Culture, as well as a wide range of market-leading kits for use in Cell Biology, Proteomics, Genomics and Functional Genomics, and is a leading supplier of custom peptides and oligonucleotides and also offers complimentary books, laboratory equipment and ancillary supplies to support scientists in their work.

"The Research Biotech business unit within Sigma Life Science hosts our most cutting-edge research products and technologies and is specifically focused on the delivery of these to customers throughout the entire life science workflow," commented Dave Smoller, President, Research Biotech. "With around 20,000 products in the Research Biotech portfolio and seven main research areas, each with its own market-facing initiatives, it's an exciting time for us and we have a strong story to tell. We have engaged Impress to raise awareness of our business, its products and services and to communicate the value of the work that we are doing with our various audiences."

"Working with Sigma Life Science and its Research Biotech business unit is another major win for our Life Science practice, launched just 18 months ago," added Mark Button, Senior Vice President of Impress. "We now have the opportunity to apply our proactive, tenacious approach to deliver a comprehensive and fully-engaged public and media relations strategy that not only cements Research Biotech and Sigma Life Science as leading innovators in the life sciences field but also showcases some of the fascinating work that they are doing across their various fields of expertise."

About Impress Public Relations

Impress Public Relations is an integrated B2B marketing communications agency specializing in microelectronics, photovoltaics, electronic chemicals and life sciences. The company is headquartered in Phoenix, Ariz., with offices in Silicon Valley, the Pacific Northwest, New England and the United Kingdom, with direct reach in Taiwan, China, Korea and Japan. Impress executives combine more than 100 years of experience in high-tech public relations, journalism, publishing and financial communications. The agency's mission is to use its broad service offering to shape perceptions and create positive lasting impressions.

For more information, please visit www.impress-pr.com or contact Martijn Pierik at 602.366.5599 or martijn@impress-pr.com.

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