SOURCE: Home Skinovations

Home Skinovations

November 24, 2009 10:57 ET

Silk'n SensEpil Launches Interactive Website With New "See the Light" Hair Removal Campaign

Home Skinovations Leads the Aesthetic Home Device Industry With Marketing and Product Innovations

YOKNEAM, ISRAEL--(Marketwire - November 24, 2009) - Silk'n SensEpil™ hair removal launches a new, consumer-friendly e-commerce website to coincide with their nationwide "See the Light" commercial campaign that began in early November. Key features like "Live Chat" customer support, Silk'n SensEpil channel videos and before and after photos give shoppers a quick and interactive environment to learn how pulsed light is the superior solution for the removal of unwanted hair in the convenience and privacy of their home.

Media expert Madeline Johnson of MJMPR has described the site as, "stunning, and very befitting of the style and images that consumers expect in the beauty and fashion industry these days." "See the Light" campaign themes, images and messages are presented against a large, clean white background reminiscent of premium retail shops on New York's Fifth Avenue. In line with the holiday season there are several features to help gift shoppers including free gift-wrap and a convenient payment plan on purchases.

"Our goal is to lead the emerging aesthetic home device industry with product, technology and marketing innovation," says Tom Goslau, VP Marketing & Business Development for Home Skinovations, the creators of Silk'n SensEpil. "Our new web site, Home Pulsed Light™ technology and Brand-Response TV are just a few examples of our innovation in this market."

Home Skinovations and other companies like Clarisonic and TRIA are creating a new market in the beauty industry -- the aesthetic home device market -- which is changing the way women approach their at home beauty routine forever. These devices are futuristic, functional and easy-to-use as well as exceptional advancements in skincare. Besides the current Silk'n SensEpil for hair removal, Home Skinovations' R&D experts will be bringing new products for skin rejuvenation and other applications to this market in 2010 and beyond.

Priced at an affordable $499.00, the bright pink and aesthetically pleasing Silk'n SensEpil for removal of unwanted hair is available for purchase online at www.silkn.com and at other premium retail outlets like Sephora and Saks Fifth Avenue.

To learn more visit www.silkn.com or call 1-877-DO-SILKN (1-877-367-4556). You can also follow Silk'n SensEpil on Facebook and Twitter @SilknSensEpil, and watch exciting videos on the Silk'n SensEpil Channel at www.youtube.com/silknsensepil.

Silk'n SensEpil (http://www.silkn.com/) uses safe and innovative, FDA-cleared Home Pulsed Light™ technology, which leading dermatologists have clinically proven as the solution for the removal of unwanted hair in the privacy of one's home. Besides offering a superior solution for the removal of unwanted hair, HPL™ technology can treat a variety of other aesthetic applications such as skin rejuvenation and acne as well as cellulite, body shaping and tightening.

Home Skinovations Ltd. is a private company founded in Israel in June 2006, with a mission to develop, manufacture and distribute the safest and most effective home-use aesthetic devices and products. Silk'n SensEpil is the second product to be launched in the USA. Its team of skilled scientists, engineers and management and marketing executives have a successful track record of introducing innovative light-based and laser products to the global aesthetic devices market.

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