SOURCE: Home Skinovations

Home Skinovations

October 29, 2009 12:30 ET

Silk'n SensEpil Lights Up Sales at Sephora

Featured as the Ultimate Holiday Beauty Gift in Sephora's Catalog

YOKNEAM, ISRAEL--(Marketwire - October 29, 2009) - Just in time for the gift-giving season, Silk'n SensEpil, the breakthrough at-home beauty device for long-term hair removal (http://www.silkn.com/), lights up retail beauty sales at Sephora.com (www.sephora.com) and is expanding into seven additional Sephora stores around the US. Silk'n SensEpil has also been chosen as a featured beauty gift in Sephora's prestigious holiday catalog, which will start mailing to 1.5 million consumers in November.

Sephora, one of the world's pre-eminent retailers specializing in beauty products for women, is renowned for its quality brands and products as well as its top-notch customer service. Due to early success of Silk'n SensEpil at Sephora.com and Sephora Times Square, New York, expansion began this month into seven additional Sephora locations in Town Square in Las Vegas, Nevada; Short Hills, New Jersey; Aventura, Florida and in Sephora's Powell Street store in San Francisco, Santa Monica; South Coast Plaza in Orange County and Roseville Galleria in Sacramento, California.

Positive online beauty reviews of Silk'n SensEpil are also creating word-of-mouth buzz for sales at Sephora.com. Featured as an "Editor's Pick" on Sephora.com for over 4 months since its launch, Silk'n SensEpil has received four and five star ratings from many users and Sephora Beauty Insiders. Testimonials describe Silk'n SensEpil as a "great beauty investment" and report up to 50 percent dramatic reduction in hair growth in less than two months.

Reviewers on Sephora.com are recommending the Silk'n SensEpil hair removal breakthrough to friends and family, and say that they love the freedom they now have with Silk'n SensEpil. They save time in the morning without the hassle of shaving, and their husbands notice the difference in their smooth hair-free skin. The reviewers say they are excited to continue treatments and are letting other shoppers know that Silk'n SensEpil is "sooooo worth the money."

To learn more visit www.silkn.com, or follow us on Facebook and Twitter @SilknSensEpil. You can also watch the Silk'n SensEpil Channel at www.youtube.com/silknsensepil.

Silk'n SensEpil (http://www.silkn.com/) uses safe and innovative, FDA-cleared Home Pulsed Light™ technology, which leading dermatologists have clinically proven as the solution for the removal of unwanted hair in the privacy of one's home. Priced at an affordable $499.00, this bright pink and aesthetically designed at-home hair removal device is available for purchase online at Silkn.com and other premium retailers.

Home Skinovations Ltd. is a private company founded in Israel in June 2006, with a mission to develop, manufacture and distribute the safest and most effective home-use aesthetic devices and products. Silk'n SensEpil is the second product to be launched in the USA. Its team of skilled scientists, engineers and management and marketing executives have a successful track record of introducing innovative light-based and laser products to the global aesthetic devices market.

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