SOURCE: Silverstar Holdings

November 20, 2007 08:30 ET

Silverstar's Empire Interactive Kicks Off Holiday Season With Two Major European Releases

Animal Paradise DS Hit the Shelves on November 16, Jackass for PS2 and PSP to Arrive on November 23

BOCA RATON, FL--(Marketwire - November 20, 2007) - Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (NASDAQ: SSTR), released 'Animal Paradise DS' in the UK and Europe on November 16, which will be followed by the highly anticipated European release of 'Jackass: The Game' on PS2 and PSP on November 23.

Animal Paradise has struck a chord with the Nintendo DS audience who are craving for new 'virtual pet' sims that have become so popular. This follows the success of similar titles like Nintendogs, Pony Friends, and the Catz & Dogz series. Animal Paradise addresses the demands of this young audience and is expected to be a popular gift during the holiday season.

In the UK, the product will continue to be heavily advertised in the leading female youth press, including Mizz, Shout, Amy, and Girl Talk. Online banner campaigns are running across the popular Cartoon Network site and Jetix. These banners drive customers to a dedicated Animal Paradise website. The title will also be featured editorially, including a front cover splash in a special Christmas Nintendo supplemental Christmas gift guide that will be distributed with leading teen magazines Bliss and Mizz. These publications draw a combined circulation of around 182,000.

Jackass: The Game, which is scheduled for release on Friday, November 23, has received extensive positive coverage in the industry press. The game features the voices of the Jackass stars including Johnny, Steve O and Wee Man. It includes an editor that allows gamers to take control of the Jackass characters to "produce and upload your own episode."

"We expect Animal Paradise and Jackass to quickly rise up the charts and be big revenue generators for Silverstar," said Clive Kabatznik, the company's CEO. "We have high hopes for their success during the holiday shopping season and beyond."

For more information about Jackass and Empire's expectations please see http://www.mcvuk.com/news/28904/Top-five-prediction-for-Jackass.

A new DS version of the game has also been added to the publisher's release roster for Q1 2008. Other titles on the way include the latest iteration of the publisher's highly successful International Cricket Captain.

About Empire Interactive

Empire Interactive is a leading publisher of interactive entertainment software that has been established for 18 years. Headquartered in the UK, Empire Interactive also has offices in the US, Germany, Italy, France and Spain. The company develops and publishes a varied range of titles for all current platforms in the US, Europe and Asia. Games such as Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut have all enjoyed success across the world. Its budget label, Xplosiv, is one of the fastest growing in Europe. Further information about Empire Interactive and its products can be found at www.empireinteractive.com

About Silverstar Holdings

Silverstar Holdings Ltd. is an international publisher and developer of interactive entertainment software. It currently owns Empire Interactive, PLC and Strategy First, Inc. Empire Interactive (www.empireinteractive.com) is a leading developer and publisher of interactive entertainment software games, including Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut. Empire's products are delivered on both console and PC platforms. Strategy First (www.strategyfirst.com) is a developer and worldwide publisher of entertainment software for the PC. For more information about Silverstar Holdings visit www.silverstarholdings.com

The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the company's filings with the Securities and Exchange Commission.

Contact Information

  • Contact:
    Silverstar Holdings Ltd.
    Clive Kabatznik
    President and CEO
    Tel 561-479-0040
    Email Contact

    Investor Relations:
    Liolios Group, Inc.
    Matt Glover or Ron Both
    Tel 949-574-3860
    Email Contact