SOURCE: 5th Avenue Channel Corp.

October 15, 2007 18:00 ET

Simulated Environment Concepts Announces Shell Purchase

MIAMI, FL--(Marketwire - October 15, 2007) - Simulated Environment Concepts, Inc. today announced that the company has purchased a new public shell, 5th Avenue Channel Corp. (PINKSHEETS: FAVE). The shell's acquisition was completed on October 3, 2007.

A reorganization of the shell has been submitted to the NASD. The FAVE symbol will be used in references to Simulated Environment Concepts, Inc. until the reorganization is complete and a new symbol has been requested.

Simulated Environment Concepts, Inc. President and CEO Dr. Ella Frenkel said, "This new public shell represents part of the Company's continuing expansion. This period of organization will ultimately prove beneficial for Simulated Environment Concepts and its shareholders."

Managing Director Allen Licht added, "We anticipate that the purchase of this shell will assist Simulated Environment Concepts in reaching its corporate goals of increasing both shareholder value and visibility in the investor community."

About Simulated Environment Concepts, Inc.

SEC Inc. strives to create innovative, high-quality simulated environment products for our customers. We are constantly conducting research to improve the experience of the SpaCapsule® product. SpaCapsule® can be found in many environments such as Corporate Lounges, Relaxation Centers, Gyms and Health Clubs, Doctor's Offices, Hotels, Tanning and Beauty Salons/Spas, Luxury Accommodations, Gulf Clubs, Ski Lounges, Homes, and many other venues. SpaCapsule® was created to provide an amazing relaxation experience. SpaCapsule® was designed and tested by Doctors. It is in the forefront of mainstream healthcare alternatives. Our engineering, design, and customer service departments work in collaboration to seamlessly integrate cutting edge technology and relaxing elements into the best "SpaCapsule®" product ever designed. SpaCapsule® is the official sponsor of Worldwide Massage and Health Awareness Evolution™.

Statements in this press release that are not historical facts are forward-looking statements within the meaning of the Securities Act of 1933, as amended. Those statements include statements regarding the intent, belief or current expectations of the Company and its management. Such statements reflect management's current views, are based on certain assumptions and involve risks and uncertainties. Actual results, events, or performance may differ materially from the above forward-looking statements due to a number of important factors, and will be dependent upon a variety of factors, including, but not limited to, our ability to obtain additional financing and access funds from our existing financing arrangements that will allow us to continue our current and future operations and whether demand for our products and services in domestic and international markets will continue to expand. The Company undertakes no obligation to publicly update these forward-looking statements to reflect events or circumstances that occur after the date hereof or to reflect any change in the Company's expectations with regard to these forward-looking statements or the occurrence of unanticipated events.

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