SOURCE: Simulated Environment Concepts, Inc.

December 17, 2007 09:01 ET

Simulated Environment Concepts, Inc. Retains TransMedia Group for Soothing PR

MIAMI, FL--(Marketwire - December 17, 2007) - Simulated Environment Concepts, Inc. (PINKSHEETS: FAVE), manufacturer of SpaCapsule®, the most advanced method of massage, aromatherapy and audiovisual techniques combined in one sleek, space-age machine, has retained one of Florida's fastest growing PR firms, TransMedia Group, to publicize the quickest de-stressing and relaxation experience on the planet.

"We see SpaCapsule® as a futuristic device that can take you from a place of stress into a place of tranquility in a matter of minutes," said TransMedia Vice President of Media Relations Elyse Bender. "We plan to place this amazing capsule-shaped relaxation station in places known for causing stress, such as on Wall Street and at accounting firms during tax season."

In December 2006, the Mayo Clinic announced that the greatest threat to health wasn't obesity, but rather stress, citing a worldwide "Stress Epidemic." SpaCapsule® is designed to fight this epidemic. "We believe SpaCapsule® is right for the times," Bender said. Invented and perfected by doctors, SpaCapsule® gently relieves pain and stress, in the process helping to prevent health problems and burnout in the future.

"We're confident SpaCapsule® will become one of the most prominent brands in the country as it plays a positive and conspicuous role in the health and well-being of America," said TransMedia Chairman Thomas J. Madden.

"We selected TransMedia Group because of the firm's past success in launching innovative health products," said Simulated Environment Concepts President and CEO Dr. Ella Frenkel. "TransMedia is sure to help bring SpaCapsule® to new levels of visibility and greatly aid in our company's continuing expansion."

According to Madden, SpaCapsule® is ready to expand into corporate offices, plants, hotels, high-end condominiums and luxury homes. "This product will help workers to get de-stressed and refreshed, which will improve their concentration and productivity at the workplace," Madden said.

About Simulated Environment Concepts, Inc.:

SIMULATED ENVIRONMENT CONCEPTS, INC. is the US-based manufacturer and distributor of the patented SpaCapsule®. The company creates innovative, high-quality simulated environment products for businesses and consumers. The Company dominates the market in health-related wellness, relaxation, de-stressing, and rejuvenation equipment. The SpaCapsule® that can be found in many environments such as Corporate Employee Lounges, Relaxation Centers, Gyms and Health Clubs, Doctors' Offices, Hotels, Tanning and Beauty Salons/Spas, Luxury Accommodations, Gulf Clubs, Ski Lounges, Shopping Centers and Malls, Airports, Cruise Ships, Luxury Yachts, Homes, and many other venues. SpaCapsule® was created to provide de-stressing and an amazing relaxation experience. The Spa Capsule® was designed and tested by Doctors. It is in the forefront of mainstream healthcare alternatives. It seamlessly integrates cutting edge technology and relaxing elements, such as Audio and Video Stimulation, Aroma Therapy, iPod® / iPhone® integration, and Oxygen into the best "SpaCapsule®" product ever designed. SpaCapsule® and Simulated Environment Concepts are the official sponsors of Wellness and Stress-Free Living Generation™.

About TransMedia Group

TransMedia Group, based in Boca Raton, is one of Florida's largest independent public relations firms serving clients worldwide since 1981. The firm has offices in New York and London.

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