SOURCE: SinoFresh Healthcare, Inc.

October 02, 2007 10:27 ET

SinoFresh HealthCare, Inc. Appoints Parallel Marketing Services and Mirador Consulting as Investor and Media Relations

ENGLEWOOD, FL--(Marketwire - October 2, 2007) - Working closely with SinoFresh HealthCare, Inc.'s (OTCBB: SFSH) management team, Parallel is tasked with developing a comprehensive communications platform that will most proactively leverage senior management's strategic vision and industry expertise, and provide meaningful insight into the Company's operational and financial performance, growth strategy and long-term value proposition. In addition, Parallel will assist in the development of customized, high-impact and fully integrated media communications programs designed to increase consumer, industry and investor awareness of the Company's products, services and industry thought leadership.

Shelly Fabian, Parallel's CEO, stated, "We feel very fortunate to have been selected by SinoFresh to manage its investor and media relations. Given the recent restructuring and successful implementation of the business plan should help to posture the Company as one well deserving of broad national attention in the press and strong market support from the universal investment community. We're anxious to begin working with SinoFresh and look forward to playing a meaningful and productive role in the Company's future success."

About Parallel Marketing Services

Headquartered in Maitland, Florida, Parallel Marketing Services combines diverse expertise, influence, talent and capabilities to achieve quantifiable results for both publicly traded and privately held companies.

About Mirador Consulting

Mirador Consulting, Inc. is a full-service corporate consulting firm. Mirador specialized in micro-cap and middle market AMEX-listed companies, providing nationwide representation to members of the investment community.

About SinoFresh HealthCare, Inc.

SinoFresh HealthCare, Inc. is a developer and marketer of therapies to treat inflammatory and infectious diseases of the upper respiratory system. The Company is researching broad-spectrum antiseptic approaches to reducing viral, bacterial and fungal organisms suspected of causing pathogenesis of the mouth, nose and throat. The Company holds certain patents and patent applications on its innovative pharmaceutical technology and relies upon a panel of medical experts and management team experienced in the bio-pharmaceutical industry.

The Company's product, SinoFresh™ Nasal & Sinus Care, is the only over-the-counter antiseptic nasal spray that kills bacteria and fungi and viral pathogens in the throat and nasal passages. The Company is also researching how antiseptic cleansing may aid in alleviating sinus distress, a problem that affects many Americans annually. SinoFresh ™ Nasal & Sinus Care is available nationwide in Rite Aid, CVS, Sav-On Drugs, Costco and other drug, grocery and mass merchandise retailers. More information is available at www.sinofresh.com.

Safe Harbor Statement

Certain statements set forth in this press release constitute "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words "estimate," "project," "intend," "forecast," "anticipate," "plan," "planning," "expect," "believe," "will likely," "should," "could," "would," "may" or words or expressions of similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the company's actual results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited operating history, the limited financial resources, domestic or global economic conditions -- activities of competitors and the presence of new or additional competition and conditions of equity markets.

Contact Information

  • Contact:

    Carrie Cook
    Parallel Marketing
    (407) 517-4835
    ccook@pms-marketing.com

    Casey Burt
    Mirador Consulting, Inc.
    (877) 647-2367