SOURCE: SitOnIt Seating

October 17, 2007 13:03 ET

SitOnIt Eyes A&D Community With Further Investments in Marketing, Branding and Business Development Team

Commercial Seating Innovator SitOnIt Continues to Redefine Midmarket Category by Attracting Renee Gervasi and Julie Nobles as Part of a Plan to Expand SitOnIt Seating, Instant Seating and Future Brand Assets

CYPRESS, CA--(Marketwire - October 17, 2007) - Bolstering its branding and business development competency, SitOnIt Inc. today announced the addition of Renee Gervasi and Julie Nobles to its corporate and sales channel marketing group. The company attracted these two industry and marketing experts to expand on the competitive positioning and value proposition work began in March of this year when SitOnIt recruited Brad Jarvis as its marketing vice president.

"Our goal is to continue to innovate by creating product categories and brands that fit today's design-conscious buyer," said Mike Mekjian, co-founder and principal, SitOnIt. "Renee, who joins us as the director of A&D, is an architectural and design (A&D) community specialist who brings 13 years of experience in product sales, sales leadership and interior design to our brands. Renee will work with our marketing and sales teams to build our exciting and evolving brand positions. Julie's strength as a brand marketer will help us hone and communicate our value propositions and brand assets. As our new director of marketing communications, Julie will help the SitOnIt family of brands leverage the Internet and other medias to inform and empower target customers."

Before SitOnIt, Gervasi served as the director of business development at Brandrud, a design leader in healthcare furniture manufacturing. Throughout her career, her multi-disciplinary understanding has afforded her the opportunity to drive A&D sales direction and achieve sales effectiveness through process and program development. As a member of the senior leadership team, she identified and developed new account relationships and business with a targeted group of national healthcare design firms and helped secure Brandrud's alliance with Herman Miller. At KMA & Associates, Gervasi drove and redefined A&D sales and communicated its brand's quality through the creation of design-led touch points, including sales presentations, events and showroom space.

Before joining SitOnIt, Nobles managed marketing communications at software publisher Vision Solutions, where she created corporate and Web identities following its competitive acquisitions. Nobles also has held a variety of marketing communications positions, most notably as the global marketing communications manager at Ericsson responsible for launching a data brand for the mobile handset giant. She also led MCI's Internet and e-commerce solutions marketing as its marketing communications manager.

About SitOnIt Inc.

SitOnIt Inc. is the leading U.S. manufacturer of commercial seating known for its SitOnIt Seating and Instant Seating brands. Since its inception in 1996, SitOnIt has redefined the contract seating industry by introducing its proprietary Mass Customization business model, which combines operational excellence with build-to-order manufacturing. This approach enables the company to deliver customer-designed task, executive and conference seating within two to five business days. The company is based in Cypress, Calif. Learn more at www.sitonit.net.

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