SOURCE: Exemplis Corporation

January 02, 2008 12:00 ET

SitOnIt Inc. Changes Corporate Name to Exemplis Corporation

Exemplis Plans Include Launching and Promoting Brands That Could Benefit From the Company's Customer Driven Innovation and Build-to-Order Business Model

CYPRESS, CA--(Marketwire - January 2, 2008) - SitOnIt Inc. announced today that it will change its name to Exemplis Corporation. The name change applies to the corporate entity only and does not affect the top-selling SitOnIt Seating® brand of midmarket task seating or the Instant Seating® brand of chairs for budget minded businesses.

"The name change to Exemplis reflects the expanding brand strategy of our company," said Paul DeVries, co-founder and chief executive officer, Exemplis. "Our new corporate identity allows us to align our corporate name with our evolution of developing multiple brands which are both independent and unique to their individual markets. The name change will serve to eliminate confusion in the marketplace that may result from continued use of the name 'SitOnIt' as both a corporate name and brand name."

"With Exemplis, we can give our flagship brand, SitOnIt Seating as well as Instant Seating and future brands the distinction they deserve," said Mike Mekjian, co-founder and principal, Exemplis. "SitOnIt Seating will continue to be known by our customers as the trusted brand that manufactures up to 3,000 customer-designed executive, task, conference and multi-purpose chairs a day -- or about 700,000 chairs a year."

About Exemplis Corporation

Exemplis Corp. is a leading U.S. designer, manufacturer and distributor of contract furniture for commercial, healthcare, hospitality and office markets. Its trusted brands include market share leader SitOnIt Seating® and Instant Seating®. Customer driven innovations is what led Exemplis to introduce its build-to-order business model delivering highly customized, high-quality products to our customers quickly and affordably. Managing Automation magazine named SitOnIt Seating to its Progressive 50 list, recognizing Exemplis' build-to-order model as a core strategic advantage of the company. Exemplis develops brands that provide customers with compelling value propositions for their unique markets. The company is headquartered in Cypress, California. Learn more at www.exemplis.com.

Contact Information

  • Media Contacts:
    WunderMarx|PR for Exemplis Corp.
    Cara Good
    (714) 862-1112 ext. 202
    Email Contact

    Theresa Dreike
    (714) 862-1112 ext. 205
    Email Contact