SOURCE: SiteSpect Inc.

October 01, 2007 08:07 ET

SiteSpect President Eric Hansen to Present at Online Market World 2007

Expert Panel to Discuss Ways to Use Analytics and Multivariate Testing to Improve Commerce Site ROI and Conversion Rates

BOSTON, MA--(Marketwire - October 1, 2007) -


What

Eric J. Hansen, president, SiteSpect (www.sitespect.com), the leading provider of non-intrusive Web site testing and optimization solutions will participate in an expert panel at Online Market World 2007 entitled: "Improving Commerce Site Effectiveness Through Analytics and Multivariate Testing" on Thursday, October 4 at 11:15 a.m.

The panel will discuss how landing page optimization is critical to conversion rates and revenue. Mr. Hansen will focus specifically on the following: the value and role of multivariate testing in improving commerce site ROI; recent survey data revealing retailer's 2008 Web site testing and optimization priorities; and results from a case study of a major online retailer's multivariate testing program.


Where

Online Market World 2007, Moscone Center West, San Francisco, CA, October 3 - 5.


Who

Eric J. Hansen, President


When

Improving Commerce Site Effectiveness Through Analytics and Multivariate Testing Thursday, October 4, 11:15 a.m.

About SiteSpect

SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful e-commerce sites, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call (617) 859-1900.

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