SOURCE: Sitecore


June 17, 2010 09:37 ET

Sitecore's New Email Campaign Manager Boosts Online Engagement by Integrating Email and Website Channels

Sitecore Takes Email Marketing to a New Level by Helping Marketers Turn Anonymous Website Visitors Into Real-World Customers

SAN FRANCISCO, CA--(Marketwire - June 17, 2010) -  Sitecore, the leading provider of .NET Web Content Management System (CMS) software, today launched a new email campaign management product. Sitecore Email Campaign Manager is a customer engagement solution that extends the power of Sitecore CMS and the Sitecore Online Marketing Suite (OMS) by providing advanced customer tracking and targeting, personalization, testing, integrated email management and reporting and seamless integration with CRM systems.

Sitecore's Email Campaign Manager gives marketers the tools to understand all the visits and actions on a corporate website that email campaigns are influencing. Typical email systems provide click and open rates, but lose track of the visitor actions once they reach the website or the initial landing page. With Sitecore's integrated marketing solutions, marketers can understand campaigns at the level of the individual visitor throughout the entire range of digital marketing channels.

With Email Campaign Manager, corporate websites and email campaigns are tightly aligned, allowing marketers to test and target more relevant content in emails, landing pages, and other Web pages. Furthermore, Sitecore's solution turns email campaigns and Web properties into customer intelligence tools.

 "Traditional marketing has treated email much the same as other outbound channels -- in a broadcast fashion," said Darren Guarnaccia, VP Product Marketing, Sitecore. "Today's customers demand relevance and are ignoring generic, one-size-fits-all messages. They want to be engaged consistently as individuals. Sitecore's Email Campaign Manager provides marketers with data based on all website and email activity to provide more personally meaningful content."

Sitecore's Email Campaign Manager makes it possible to map customers in a CRM system to the actual customers opening emails and visiting the website or accessing the web via mobile phones. This gives marketers quantitative, actionable analysis of campaigns by tracking all related website conversions -- easily identifying ROI. In addition, Web visits taking place weeks or months after each email campaign can be tracked and associated with campaigns.

Sitecore's integrated marketing solution provides progressive profiling that allows marketers to display new form fields to prospects based on the data points previously collected on them. Other features include:

  • User behavioral tracking across emails and website with detailed reports
  • Customized campaigns based on email subscriber lists from Microsoft Dynamics™, Salesforce™ or other CRM/customer database solutions.
  • Automatically track CRM users through email and website experiences
  • Auto-generated tracking links gives a view of activity anywhere on the website, and across many visits
  • OMS GeoIP lookup services provide visitor demographics including country, state, city and registered company name -- even when visitors don't fill out a form
  • Conversion optimization with Multivariate Testing
  • Views of each contact with all online activity -- downloads, pages of interest and searches

The strength of Sitecore Email Campaign Manager comes from the collaboration of Sitecore's world class Web Content Management solution with email campaigns. This integration provides intuitive and well-tuned content editing tools to manage content, build landing pages and microsites and create emails. Marketers can leverages templates, content, images and designs across initiatives to create consistently branded, asset-rich experiences.

Learn more about Email Campaign Manager.

About Sitecore

Sitecore's Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore's award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured Web sites of all types. Sitecore's industry leading flexibility and scalability allows companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies, utilize Sitecore solutions for their websites. These organizations have created and now manage more than 23,000 dynamic websites with Sitecore including Computer Associates, Costco, ISS, Lloyds of London, Microsoft, Omni Hotels, Sara Lee, Siemens, Thomas Cook and Toshiba.

Contact Information

  • Media Contact:
    Kim Pegnato for Sitecore
    Email Contact