October 01, 2007 09:15 ET

Sitel Adds Award-Winning U.S. Airline to Growing Portfolio of Travel Services Clients

Leading Business Process Outsourcer to Provide Customer Service and Support for Air Carrier

NASHVILLE, TN--(Marketwire - October 1, 2007) - Sitel, a leading global business process outsourcing provider, today announced the addition of a leading U.S.-based airline to its growing portfolio of clients in the travel and tourism industry. More than 100 Sitel customer service representatives will provide a wide range of services including flight information, booking and reservations assistance and frequent flyer program support.

The recent client win illustrates a growing demand for Sitel's expertise and world-class customer care services -- including complete reservation services, ticketing and dispatch, corporate travel account management and up-sell/cross-sell of additional travel and tourism services. Sitel currently serves its 15 travel and tourism clients from 21 facilities in 14 countries. Year after year, Sitel's clients -- including marquis airlines, online travel agencies, cruise lines and rental car companies -- report an average increase in bookings-per-hour of 125 percent.

"Outsourced customer care is absolutely crucial for airlines and travel service companies wishing to remain competitive in an otherwise tumultuous market," said Julie Casteel, EVP, global sales and marketing, Sitel. "Over the past several months, the media has been rife with examples of the impact strong and compassionate customer care -- or lack thereof -- can have on an airline or hotel's brand. Sitel remains committed to its partners and will continue to provide premier business process outsourcing services that ensure the greatest customer satisfaction and the highest return on customer investment."

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients' customer care and transaction processing needs through 67,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 155+ facilities throughout North America, South America, EMEA and Asia Pacific. The company's award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit

Contact Information

  • Media Contacts:

    Shirley Loebsack
    +1 877.95.Sitel
    Email Contact

    Dawn Sullivan
    Dan Borgasano
    Schwartz Communications
    +1 781.684.0770
    +1 415.512.0770
    Email Contact

    Andy Bacon
    +44 1923 476084
    Email Contact

    Nik Ellis
    Hot Pepper PR
    +121 233 0533
    Email Contact