SOURCE: Siteworx, Inc.

October 29, 2007 08:00 ET

Siteworx, Inc. and Forrester Research, Inc. to Present: "Developing Your Social Networking Strategy -- From Ideation to Implementation"

A Complimentary Online Seminar Featuring Forrester Principal Analyst, Charlene Li

RESTON, VA--(Marketwire - October 29, 2007) - Siteworx announced that it will host an online seminar in collaboration with Forrester Research, Inc. The online event, titled "Developing Your Social Networking Strategy -- From Ideation to Implementation," will take place on Tuesday, November 13 at 12 p.m. ET. Registration is free and information is available at

Featured speakers at the event will be Charlene Li, Principal Analyst at Forrester Research, Inc., and Giovanni Calabro, Director of User Experience at Siteworx. Using a simple, case study approach, Forrester and Siteworx will:

--  Identify the five most common objectives for a social strategy and how
    to determine which is most important for an organization.
--  Examine when marketers should tap into public social networks versus
    when they should develop their own private network.
--  Describe best practices in public and private social networks through
    real-life case studies.
--  Provide guidelines on selecting and deploying technology and system
    features based on the users' needs.
--  Discuss how to develop fact-based ROI metrics around a social
    networking program.

"We're pleased to offer an opportunity for participants to gain a rational approach to integrating social networking technologies into their business. It's really about cutting through the hype and helping participants identify how to get started. For some of our clients, knowing where to start is the biggest challenge," says Patricia Mejia, VP of Marketing at Siteworx.

Registration is free. To sign up, go to

About Siteworx

Siteworx is an Interactive Design and Application Development company that helps its clients communicate more powerfully online. Based in Reston, Virginia, Siteworx delivers "satisfying user experiences" through attractive designs, streamlined information architecture, and easy-to-manage technology that integrates with online and offline business applications. Its roster of clients includes America Online, The College Board, Discovery Communications, National Geographic and U.S. News & World Report. Further information about the company is available at

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