SOURCE: Siteworx, Inc.

Siteworx, Inc.

November 19, 2009 08:00 ET

Siteworx, Inc. Leads Web Strategy, Information Architecture and Development of the New

In-Depth User Research, Persona Development and Advanced Testing Yields a Web Site That Effectively Serves American Diabetes Association's Audience Members' Unique Needs

RESTON, VA--(Marketwire - November 19, 2009) - Siteworx, Inc., a leading interactive agency with deep Web Content Management (WCM) expertise, announced the launch of, the newly redesigned Web site of the American Diabetes Association. The launch marks the culmination of a year of research and development to create a Web site that is more user-friendly to both adults and youth affected with all types of diabetes, including type 1, type 2, and gestational diabetes.

To help boost awareness within these varying audiences, Siteworx conducted extensive analysis and focus group research to better understand the online needs of visitors. As a result, the new user-centric design integrates multiple tools for both health education and community support. For example, the MyFoodAdvisor application -- also designed and developed by Siteworx -- works as a food analyzer to help people make healthier nutritional choices in an easy-to-use way. According to the Association, tens of thousands of people have found MyFoodAdvisor to be a useful tool since its launch, as it helps visitors find ways to control their diabetes, lose weight, or lower their cholesterol and blood pressure.

"For, Siteworx broke the mold of traditional user research and usability testing techniques to help the organization get into the minds of its numerous internal and external constituencies," says Giovanni Calabro, vice president of user experience at Siteworx. "We planned from all angles, conducting in-depth user research, assembling and analyzing countless data points to provide clear direction for external reach while delivering a flexible, manageable, and compelling design. Our goal was to uncover the Association's users' online expectations and design a holistic online experience that better serves everyone's needs."

Since 1940, the American Diabetes Association has been committed to preventing and curing diabetes and to improving the lives of all people affected by diabetes. The Association serves individuals with diabetes and their family members as well as current and potential donors, volunteers, advocates, event participants, health care professionals and strategic partners and sponsors.

"Siteworx worked diligently with the Association, and also closely collaborated with our various vendor partners to provide a fully integrated online experience," says David Nickelson, PsyD, JD, Director, Internet Strategy & Marketing, American Diabetes Association. "The Siteworx technical consultants served as critical members of the team, providing essential technical and development oversight from beginning through implementation, which helped ensure a successful launch."

For nearly a decade, Siteworx' holistic approach to Web design and application development has helped a wide variety of clients -- from interactive marketers to technology leaders -- to achieve their online brand ambitions with measurable business results.

About Siteworx, Inc.

Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions, and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients including NPR, the American Diabetes Association, National Geographic and U.S. News & World Report. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit

About the American Diabetes Association

The American Diabetes Association is leading the fight to stop the deadly consequences of diabetes and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit Information from both these sources is available in English and Spanish.

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