SOURCE: Sitka Gear

Sitka Gear

December 07, 2009 13:34 ET

Sitka Announces Launch of New Forest Gear

Hunting Brand to Offer Performance Products for Wooded Environments

NAPA, CA--(Marketwire - December 7, 2009) - Sitka today announced that it will launch a new system of performance hunting gear optimized for wooded environments. The Sitka forest system features base layers, mid-layers and outerwear to keep hunters comfortable, protected from the elements and effectively concealed from their prey. Napa-based Sitka has been manufacturing performance hunting gear for open country hunters since 2005.

The launch of forest gear is a significant step into a new market for the fast-growing Sitka brand. Up to 78% of the more than $10.7 billion hunting gear market consists of hunters who hunt whitetail deer in forest environments.*

"Sitka's guiding principle has always been to design and manufacture the highest quality gear for the performance hunter," said Sitka Founder, Jonathan Hart. "Whether that hunter is actively stalking prey in the mountains, or poised for hours in a tree stand, we want him to stay comfortable, concealed and focused -- improving his chances of success."

Managing Heat and Moisture

The Sitka system of gear relies on basic scientific principals of heat and moisture management. Moisture-wicking base layers keep skin dry -- cooling hunters in warm environments and highly active hunts, and keeping hunters warm in colder temperatures. Sitka outerwear uses a combination of insulation like down and PrimaLoft® and high-tech protective textiles -- including waterproof, breathable GORE-TEX® and windproof, breathable WINDSTOPPER™ technical fabrics -- to shield the wearer from the elements. Hunters can layer Sitka gear in combination to suit the conditions they face in the field.

Sitka designed the new forest system of gear to address the specific challenges of hunting in a forest environment, which often requires hunters to endure long sedentary periods in adverse conditions, including extreme cold and precipitation.

"Until now, the Sitka system was suitable for active cold-weather hunts, where there is an expected level of exertion and heat generation from the hunter," commented Hart. "With the introduction of the forest line, our gear now can provide ultimate warmth and comfort in severe cold even when a hunter needs to remain still."

Key pieces of gear in the new Sitka forest system include:

-- Incinerator Jacket and Bib
The Incinerator Series combines down and GORE-TEX® for waterproof warmth.
A GORE-TEX® shell protects a cozy 700-fill down interior from rain,
snow and wind. Heavy articulation through the arms, seat, and legs
enhances a finished fit for a full range-of-motion and minimally restricted
climbing and bow or rifle shooting.

-- Downpour Jacket and Pant
Downpour outerwear features the waterproof and breathable GORE-TEX®
Paclite® shell with a lightly brushed face for quiet whitetail forest
encounters. The minimalist build of the jacket enhances its packability
and the fully articulated legs of the pants maximize fit for extended
sitting situations.

-- Stratus Jacket and Bib
Made with the WINDSTOPPER® Soft Shell, the Stratus Jacket keeps hunters
protected from the wind while giving them the freedom of movement. Its core
features are ideal for extended periods of time sitting in treestands and
its fully articulated arms give this jacket a full range-of-motion. This
Bib features a clean pocket system -- pockets only where you need them --
and lower leg zips that make it easy to extend over boots.  The Stratus'
mid-weight lofted backer is appropriate for freezing and above
temperatures.

-- Dutch Oven Vest
The Dutch Oven Vest, available in Sitka's Forest system and Open Country
system, runs on an Ardica personal power system, providing continuous heat
for up to eight hours without recharging. The rechargeable, lightweight
lithium-ion battery system also provides enough juice to power GPS, cell
phone, iPod® or other personal electronic devices.

Other Sitka items available in the forest line include:

--  Kelvin vest, jacket and pant
--  Ascent Pant
--  Core and Traverse base layers
--  Gloves, accessories and packs
    

Concealing the Hunter

Outerwear in the Sitka forest system features a lightly brushed surface to reduce noise. All Sitka forest gear also features a new GORE™ OPTIFADE™ Concealment pattern specifically designed for wooded environments. Like the original GORE™ OPTIFADE™ Concealment Open Country pattern, the new GORE™ OPTIFADE™ Concealment Big Game Forest pattern is based on how deer and other hoofed animals see, and was created with the aid of animal vision and concealment experts. The Big Game Forest concealment pattern takes into account circumstances unique to hunting whitetail in a forest environment, including:

--  The elevated angle of attack common in tree stand hunting
--  The vertical effect of trees, which can make detection of a hunter
    easier for the prey
--  Closer engagement distances than those in open country hunting
    

Sitka's new forest gear will be available at retail by early summer 2010. Sitka will showcase the gear for retail buyers at the Archery Trade Association (ATA) and SHOT shows in January.

About Sitka Gear (www.sitkagear.com)

Established in 2005, Sitka is known for its commitment to using the best technology, fabrics, designs, construction and partners to produce the best products available in the hunting market. Sitka: Turning clothing into gear. 870 Napa Valley Corporate Way Suite N, Napa, CA 94558. Phone # (877) SITKA-MG or 877-748-5264

About W.L. Gore & Associates (www.gore-tex.com)

Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs almost 8,500 associates at 50 facilities throughout the world.

For more information about GORE™ OPTIFADE™ Concealment visit www.optifade.com.

GORE, GORE-TEX, WINDSTOPPER, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2009 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.

*According to the U.S. Fish and Wildlife Service 2006 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation