SOURCE: Six Apart

Six Apart

November 18, 2009 09:05 ET

Six Apart and Twentieth Century Fox Team Up to Provide Microblogging and Official TypePad Online Community for "AVATAR" Fans

Social Experience Includes the Sharing of Exclusive "AVATAR" Video and Images on Community Site and Personal Fan Microblogs

SAN FRANCISCO, CA--(Marketwire - November 18, 2009) - Six Apart, the world's leading blogging software and services company, today announced a partnership with Twentieth Century Fox to introduce an official online community on TypePad and to provide "AVATAR"-themed microblogs for fans of one of the most anticipated films of the year: "AVATAR." "AVATAR" fans can join the community at today, one month before the release of Oscar®-winning filmmaker James Cameron's epic adventure on December 18.

"Fans want to share their anticipation with each other before a movie is released, and they love to post their impressions after seeing the movie," said Chris Alden, Chairman and CEO of Six Apart. "The 'AVATAR' community on TypePad and 'AVATAR' microblogs give fans a place not only to share their thoughts, but to start their own blogs for sharing with friends outside the 'AVATAR' community, whether on TypePad, Facebook or Twitter."

"AVATAR" takes us to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. Cameron, the Oscar®-winning director of "Titanic," first conceived the film 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, "AVATAR," a live action film with a new generation of special effects, delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.

"This is a perfect match: Just as 'AVATAR' is a revolutionary moviegoing experience, TypePad is revolutionizing social media," said Jeffrey Godsick, Twentieth Century Fox's executive VP of marketing. "Members of the community will get the latest 'AVATAR' news, see exclusive movie-related content, and participate in movie-related activities. We're pleased to have a central online place where 'AVATAR' fans can connect and share their excitement for the film with each other -- and with their friends on other social sites like Facebook and Twitter."

"AVATAR" fans can join the Official Community on TypePad by visiting to see the best "AVATAR" content from around the web, exclusive images, a behind-the-scenes video, and real-time updates of "AVATAR" activity taking place on popular sites like Twitter, YouTube, and Flickr. Once members of the community, fans can share notes, photos, and videos with other members. They can also connect with other fans by "following" them.

Additionally, all TypePad members can create their own "AVATAR" microblog and use it to share words, pictures, or videos about "AVATAR" or other topics they find interesting. Members can post from wherever they are, and update their Twitter and Facebook friends in the process.

Six Apart's partnership with Twentieth Century Fox is a great example of the types of social media marketing solutions offered through Six Apart Media. To learn more about innovative social media programs from Six Apart Media, visit this post from Six Apart's CEO.

About TypePad

TypePad is Six Apart's premier social media platform and hosted blogging service. Launched in 2003, TypePad hosts the blogs and microblogs of individuals, professionals, businesses and entertainment companies, from published authors to designers, artists and entrepreneurs. Known for its beautiful designs and intuitive, easy-to-use interface, TypePad is preferred by the most influential voices on the social web. Learn more about TypePad at

About Six Apart

Six Apart Ltd. provides award-winning blogging software and services including Movable Type, Vox, TypePad and the TypePad Platform for building open source social applications. The company's media group, Six Apart Media, helps marketers reach, engage, and activate brand advocates across the social web by providing access to millions of influential bloggers and a powerful social media platform. Six Apart Media has a potential reach of 193 million worldwide unique visitors every month according to comScore. Founded in 2001, Six Apart is a global company with its headquarters in San Francisco, and offices in Tokyo, Paris and New York City. For more information, visit the Six Apart corporate web site at

About Twentieth Century Fox

One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment (FFE) produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, and Twentieth Century Fox Animation.

Contact Information

  • Six Apart media contact:
    Jane Anderson
    Email Contact

    For additional information about AVATAR, Twentieth Century Fox media
    Gregg Brilliant
    Email Contact