Fitness Footwear

Fitness Footwear

June 12, 2009 12:00 ET

Skechers Launch Skechers Shape Ups

LONDON, UNITED KINGDOM--(Marketwire - June 12, 2009) -

Editors Note: A photo and a video are included with this Press Release.

Best loved for their American lifestyle shoes, Skechers have launched their new range of fitness footwear, championed by Skechers Shape Ups -a unique trainer which optimises exercise by simulating the effects of barefoot walking.

With increasing number of people cancelling their gym memberships and taking to other forms of more economical exercise, the launch of Skechers Shape Ups couldn't have come at a better time and the American brand has already seen growing sales for their new products ahead of release.

Due to the lingering recession, there is a fresh focus on traditional past times in the UK with many embracing the outdoors or making lifestyle changes by walking to work, taking the stairs and even wearing fitness shoes to the office and during everyday chores.

Skechers look set to monopolise this shift in consumer spending with the launch of their Shape Ups trainers next week, which will not only meet the demand for MBT trainers, which are unavailable online, but will offer a more affordable alternative from a very well trusted brand.

With 15 years of fine quality lifestyle shoes sold at a reasonable price, Skechers are more than just a trusted brand who not only enjoy a worldwide following, but have applied their specialist marketing skills by stating why their customers should Want a pair of Shape Ups, but also why they Need them.

The purpose of Shape Ups is to promote weight loss, tone muscles, improve posture and get in shape without setting foot in a gym by harnessing the benefits of barefoot walking.

The article Walking Barefoot from explains how urbanisation of our environment has not only changed the way in which we walk, but how little exercise we get because of it.

Their answer is to walk barefoot or to wear a pair of Skechers Shape Ups for those unable to reach a suitable barefoot walking area.

Utilising a soft kinetic wedge insert and dynamic rolling outsole, Shape Ups simulate the effect of walking barefoot on a soft surface. As you step, your heel sinks into the soft cushioned sole and then rolls forward on to your forefoot, before finally pushing of with your toes to take another step.

By utilising the full natural movement of the foot, greater numbers of muscles are used in walking, strengthening the leg, buttock, back and abdominal muscles not normally used during every day activity.

So by allowing us to walk in the manner that nature intended, Skechers Shape Ups not only give people with a busy lifestyle an essential workout whilst walking, they look good too. When a product like this is coming from one of the world's most trusted brands and at a reasonable price, it's certain to be a success all year round.

Skechers Shape Ups are available in the UK from the 15th of June at Fitness Footwear -the web's widest choice of sports and outdoor shoes.

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