SOURCE: Skytide, Inc.

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December 03, 2009 08:00 ET

Skytide Awarded Reporting and Analytics Patent

OAKLAND, CA--(Marketwire - December 3, 2009) - Skytide, the leader in Digital Media Performance Management, has been issued United States Patent Number 7,630,956, covering its proprietary method for analyzing and reporting extensible data from multiple sources in multiple formats.

Leveraging this patented method allows Skytide customers to analyze extreme volumes of highly diverse data in near real-time without the need for a database or data warehouse. As such, digital media content owners can quickly gain insight from previously inaccessible data and make better-informed decisions.

"Digital media companies rely on a patchwork of disparate measurement sources that collectively generate massive amounts of data," said Skytide CEO, Michael O'Donnell. "Our patented technology allows these companies to quickly analyze this unwieldy data to make better informed business choices and achieve greater profitability."

"With Skytide, we finally get a unified view of all our data sources -- CDN logs, ad insertion data, mobile data and web analytics," said Senior Vice President of Clear Channel Communications, Larry Linietsky. "Now we can make better decisions based on hard numbers rather than assumptions."

About Skytide:

Skytide, the leader in Digital Media Performance Management, provides digital media companies and Content Delivery Networks with the most complete view of their operations, delivering the information necessary to make better-informed business decisions. Only Skytide's software-as-a-service and on-premise solutions can process massive amounts of disparate data sources -- including CDN log files, ad insertion logs, and web analytics data -- and consolidate them into a single 360° view. Skytide is venture-backed and works with leading digital media and technology companies including: Accenture subsidiary, Origin Digital; Cisco; Clear Channel Communications; Comcast subsidiary, thePlatform; IBM; MTV Networks and Qwest.

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