SOURCE: Skyya Communications

Skyya Communications

February 08, 2010 12:55 ET

Skyya Communications Launches Product Placement Practice in Alliance With Premier Entertainment Services International

In Response to Changing Media Environment, Award-Winning Agency to Offer Effective Brand Entertainment Services, Increasing Media Value and Exposure Through Film and TV Campaigns

MINNEAPOLIS, MN--(Marketwire - February 8, 2010) - Skyya Communications, an award-winning full-service strategic communications agency with a fresh and innovative approach to serving the PR and marketing needs of global technology companies, today announced a strategic partnership with Premier Entertainment Services International to add a product integration and placement practice to Skyya's service portfolio by leveraging key relationships and offering heightened media value and brand recognition with major motion picture, television, and promotional opportunities.

Premier Entertainment Services International has over 22 years of experience bringing brand exposure to a wide range of industries including technology, food and beverage, and fashion accessories to production storylines. Premier has secured thousands of brand exposures and placements to date, worth more than $100,000,000 in media value. They have achieved fantastic results through their cultivated relationships with production companies, film studios, broadcast networks, premier celebrities and film crews.

"Known as having multifaceted specialized services, our partnership with Skyya Communications makes perfect sense and is a great accompaniment to a complete PR and marketing program," said Ward Larsen, Premier's manager of business development. "Product integration and placement is mission critical to any agency responsible for maximizing brand awareness."

According to a recent study in eMarketer on "US TV Trends: The Impact of DVRs, VOD and the Web," 43.5 percent of consumers who have seen at least one instance of TV product placement report "considerable" or "some" interest in this genre of advertising. Product placement ranked second highest behind billboards in generating consumer interest.

"Brand managers are increasingly seeking out product placement opportunities as the media landscape continues to change with increased media options, new digital technologies, and the growing persuasion of powerful celebrity influence," said Susan Donahue, managing partner, Skyya Communications. "We have been successful with numerous high-profile, high-impact product placements with Premier Entertainment Services for our clients on many highly rated popular TV shows and feature films. We strive to continually offer our clients the most effective and innovative marketing strategies. This new service offering will increase our clients' brand equity across multiple platforms -- TV, film, and celebrity events -- making product integration and placement services a valuable addition to their strategic communications programs."

For more information on how to maximize brand awareness and get your products placed on TV, film, or with celebrities, visit www.skyya.com.

About Skyya Communications:

Skyya is an award-winning full-service PR and strategic communications agency with a passion for helping innovative technology companies around the world achieve stellar strategic results. Skyya's fresh approach to serving clients leverages all the benefits of hiring in-house personnel or engaging a traditional large agency, while eliminating the drawbacks of each. With a service portfolio that spans public relations, strategic marketing, marketing communications, and corporate development, Skyya's highly experienced yet affordable professionals bring a wealth of talent, creativity, and commitment to technology pioneers and function as an integral part of their team. Core industry practice areas include: telecommunications (VoIP, mobile/wireless and networking), IP software/services and new media/marketing. To learn more about the brilliant people and stellar results that are the hallmark of Skyya's mission, please visit www.skyya.com.

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