SOURCE: Ultimate Guitar

Ultimate Guitar

April 01, 2010 15:00 ET

Slash & Ultimate Guitar Announce Joint Venture

Guitar Enthusiast Media Company to Co-Develop and Co-Manage Famed Guitarist's New Website and Online Initiatives

SAN FRANCISCO, CA--(Marketwire - April 1, 2010) -  Ultimate-Guitar.com, the world's leading online community of guitar enthusiasts, today officially announced an unprecedented joint venture with internationally renowned artist Slash.

Under the agreement, Ultimate Guitar and Slash will co-develop and co-own digital assets associated with Slash's online initiatives, including his official website, www.slashonline.com, which launched today. In addition, the Joint Venture will develop and release a variety of Slash-branded mobile applications as well as instructional videos featuring Slash.

"As a musician & fan there's nothing cooler than to partner with Ultimate Guitar. They're THE source for gear info, tabs, music & artist news & the list goes on & on. There is no online site that comes close to UG for supplying such comprehensive music information. I'm proud to be onboard," said Slash. 

"Slash is the ultimate guitar god and his brand resonates with the Ultimate Guitar community like no other musician. He is one of my favorite artists and a major inspiration when I started Ultimate Guitar in the first place," said Ultimate Guitar founder Eugeny Naidenov. "This partnership creates a unique opportunity not only for Ultimate Guitar to leverage the Slash brand but also for our worldwide community of guitar enthusiasts to interact with and get close to a revered artist, and vice versa. For an artist of his stature to tie his brand and web property to an online social community is a forward looking approach that truly breaks the mold."

About Ultimate Guitar:
Ultimate Guitar (www.ultimate-guitar.com) is the leading and fastest growing online global social media company for the guitar enthusiast community. Ultimate Guitar's 1.5 million members worldwide rely on the site for gear and CD reviews, music news, guest columns, forums, guitar and bass lessons in addition to the Internet's largest library of legal guitar tabs. Ultimate Guitar's North American headquarters is in San Francisco, CA.

Contact Information

  • Media Contact for Ultimate Guitar:
    Jeff Fox
    Messagedotmedia.com
    415-828-8298
    Email Contact

    Media Contact for Slash:
    Kristen Foster/Erica Gerard
    PMK*BNC
    212.373.6108
    Email Contact