SOURCE: Small Business Technology Institute

January 26, 2006 22:09 ET

Small Business Technology Institute and Intel Corporation Announce Grand Prize Winner of The World of Difference Nationwide Contest

Mannequin Madness From Oakland, Calif. Receives $100,000 Credit for Information Technology Products, Services and Training

SAN JOSE, CA -- (MARKET WIRE) -- January 26, 2006 -- The Small Business Technology Institute and Intel Corporation today announced the grand prize winner of The World of Difference contest, a nationwide educational program to help small businesses create a profitable and thriving future with technology. Mannequin Madness, a San Francisco Bay Area-based liquidator of mannequins, is the winner of $100,000 credit for information technology products, services and training from Intel and a cash prize of $5,000.

"We are thrilled and honored to be selected as the grand prize winner. This contest and the $100,000 in technology and training will help us reach our goal of becoming the first national liquidator of mannequins. We can grow our business, while at the same time making it more efficient and profitable," said Judith Henderson-Townsend, CEO of Mannequin Madness. "We also can service trade shows on a national level and be the single point of contact for national retailers."

Ms. Henderson-Townsend presented the proposal with Intel reseller PC Club from City of Industry, Calif. on Thursday, January 26, 2006 at The World of Difference Learning and Development Conference in New York City. The presentations were scored by all authorized Intel resellers in attendance at the conference and authorized Intel resellers participating in the conference via the World Wide Web. Proposals were evaluated based on seven criteria: business considerations; lifestyle impact; proposed technical solution; functionality requirements and user scenarios; resource allocation/project management; existing systems infrastructure and post implementation activities. As the winning partner teamed with Mannequin Madness, PC Club receives $50,000 in marketing development funds from Intel.

Using the technology and services from PC Club and Intel, Mannequin Madness will integrate their front and back office processes and create an automated inventory management system to eliminate redundancy, reduce operational costs, increase efficiency and improve the work/life balance of the company's staff.

"Judith and Mannequin Madness exemplify how small businesses are striving to incorporate technology to streamline processes, improve productivity and compete on a global scale," said Andrea Peiro, CEO of the Small Business Technology Institute. "As large technology vendors such as Intel pave the way for the development of products that precisely fit the needs of small businesses, SBTI will continue promoting programs to create awareness and educate small enterprises to understand the critical importance of technology."

"As highly trained technology professionals that are in direct contact with the small business market, Intel Product Dealers were a natural match to support the technical aspects of the entrants' proposals," said Lynn Castlevetro, Director, Worldwide Small Business Marketing Strategy, Intel Corporation. "The collaboration between Mannequin Madness and Intel Product Dealer PC Club resulted in a winning blend of business understanding, technology competence and clarity of vision."

About The World of Difference Contest

More than 2,300 small businesses entered The World of Difference contest in July 2005 with 178 entries advancing to the next stage based on developing compelling vision statements on how information technology will make their business successful. Fifty-three small businesses with the top-scoring business cases were selected to work with an Intel channel member to create a business proposal. From the 53 business cases, five were selected as finalists. For information, visit or

About the Small Business Technology Institute

The Small Business Technology Institute (SBTI) is a non-profit organization that fosters the adoption of information technologies among small businesses through information technology awareness, education, counseling and support services for businesses with up to 300 employees. Additionally, SBTI provides technology developers and vendors with market intelligence and knowledge to ensure the development of products that meet the needs of small businesses. For more information, please visit

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