SOURCE: GlobalFit

October 29, 2008 16:08 ET

Small Steps Add Up to Better Health With GlobalFit

Leading Fitness & Wellness Company Offers Step Program

PHILADELPHIA, PA--(Marketwire - October 29, 2008) - Even during rough economic times and an ongoing obesity epidemic, there is good news to be had: small increases in physical activity can reduce healthcare costs. You don't need six-pack abs to gain the medical savings associated with better health.

That news came from Andrew Greenberg, Senior Vice President of Sales and Marketing at GlobalFit, a leading provider of healthy living benefits in the U.S. "Historically, fitness professionals have focused on telling their clients that they need to put in a lot of hard work to look and feel their best," Greenberg told an assembly of fitness industry managers in Chicago recently. "But to gain measurable health benefits to feel better and save money, that bar is significantly lower."

"Research has found that it takes less than an hour a week for the most sedentary among us to cut healthcare costs by up to $500 a year," Greenberg explained. Toward that end, he also detailed Destination: You, an innovative new product from GlobalFit that promotes increased daily activity to help sedentary Americans gain these health benefits.

With a comprehensive array of resources, Destination: You centers on the tracker, a small accelerometer that functions as a next-generation pedometer; it counts steps, but it can also distinguish walking from running and other activity and calculate the distance traveled. This data uploads remotely and automatically to the Destination: You website, a fun, travel-themed interface that also features social networking, incentive rewards, educational articles and tools, and motivation and guidance from fitness pioneer Kathy Smith.

Greenberg calls Destination: You "a simple and convenient program designed to provide stage-one entry to a fitter, healthier life."

For his statistics, Greenberg cited the published research of Professor D.W. Edington, the Director of the University of Michigan Health Management Research Center and a leader in worksite wellness research. But his remarks echoed another presentation this month, from Duke University Medical Center to the Obesity Society's annual scientific meeting in Phoenix, AZ. According to Duke researcher Martin Binks, as little as one hour of additional exercise a week can improve quality of life for the severely obese. "No amount of exercise is too little," Binks said in a prepared statement.

Greenberg's presentation was part of Club Industry 2008, a leading conference and exposition for health and fitness facility management, held at Chicago's McCormick Place. Greenberg co-chaired the session, called "Using Technology to Motivate Employee Compliance to Wellness Programs."

About GlobalFit:

GlobalFit is a leading provider of benefits for healthy living. Readily accessible through employers and insurers, GlobalFit's broad selection of programs, products and services have been expressly designed to create a healthier world. Since 1992, GlobalFit's signature offering has been its gym network, the largest of its kind. The network now includes thousands of respected fitness centers, from well-known chains to independent facilities. GlobalFit's latest corporate program, Destination: You, breaks new ground by combining step-based activity -- effortlessly verifiable through cutting-edge technology -- with education, community support and incentives to motivate large populations. For more information, please visit www.globalfit.com.

Contact Information

  • For More Information Contact:
    Lisa White
    Vice President of Marketing
    GlobalFit
    215-320-4204
    Email Contact