SOURCE: Smart Card Marketing Systems Inc.

November 16, 2006 13:37 ET

Smart Card Marketing Systems Inc. (PINKSHEETS: SMKG) Is Pleased to Announce the Launch of a New CRM Service Solution

SAN ANTONIO, TX -- (MARKET WIRE) -- November 16, 2006 -- Smart Card Marketing Systems Inc. (PINKSHEETS: SMKG) (FRANKFURT: QYH), leading provider of prepaid cards, value smart storage cards and Optical management services, is pleased to announce the launch of a new CRM customer relations service for co-brand clients.

As stated by CEO Massimo Barone, SmartCard has positioned itself to become a fully automated transaction management and processing center for the Loyalty and financial marketplace. With our existing platforms and telecom service offerings, SmartCard management will be offering all co-brand clients an integrated telephony solution with automated response for card solutions to truly become a leading back office integrator.

Unlike the services presently offered by financial institutions, the CRM solution will gear toward merchant autonomy, allowing for independent product offerings for their existing and new clients -- better marketing results and direct sales via Phone and Internet.

Loyalty marketing

SmartCard will additionally benefit from revenues generated from promotional activity from the CRM solution and transactional revenue from ongoing usage of the CRM sourcing.

We believe strongly in the loyalty market segment, and with the direct focus on financial transaction management, SmartCard has made its product offering a premium solution.

Forward-Looking Statements: This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements about the expected future prospects of our business and all other statements in this release other than historical facts, constitute forward-looking statements. You can identify forward-looking statements because they contain words such as "believes," "expects," "may," "will," "would," "should," "seeks," "approximately," "intends," "plans," "estimates," or "anticipates" or similar expressions which concern our strategy, plans or intentions. All statements we make relating to estimated and projected earnings, margins, costs, expenditures, cash flows, growth rates and financial results are forward-looking statements. In addition, we, through our senior management, from time to time make forward-looking public statements concerning our expected future operations and performance and other developments. All of these forward-looking statements are subject to risks and uncertainties that may change at any time, and, therefore, our actual results may differ materially from those we expected. We derive most of our forward-looking statements from our operating budgets and forecasts, which are based upon many detailed assumptions. While we believe that our assumptions are reasonable, we caution that it is very difficult to predict the impact of known factors, and, of course, it is impossible for us to anticipate all factors that could affect our actual results. Some of the factors that we believe could affect our results include: general economic and market conditions, including the lingering effects of the economic slowdown and services revenue; the overall condition of the bank card industry, including the effect of any further consolidation among financial services firms; the regulatory, credit and market risks associated with our operations; the integration of acquired businesses, the performance of our businesses; the effect of war, terrorism or catastrophic events; the timing and magnitude of sales; the timing and scope of technological advances; the ability to retain and attract customers and key personnel; and the ability to obtain patent protection and avoid patent-related liabilities in the context of a rapidly developing legal framework for software and business-method patents. The factors described in this paragraph and other factors that may affect our business or future financial results and when applicable, will be discussed in our filings with the Securities and Exchange Commission. We assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors.

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