SmartCard Marketing Systems Inc.

SmartCard Marketing Systems Inc.

August 11, 2008 11:18 ET

SmartCard Marketing Systems Inc. (PINKSHEETS:SMKG) Industry Continues to see Growth

SAN ANTONIO, TEXAS--(Marketwire - Aug. 11, 2008) - As Stated by SmartCard Marketing Systems Inc. (PINKSHEETS:SMKG) "Management is pleased to provide the following industry news/stats to its investors and shareholders. Our business strategy includes retailers servicing the estimated 20 - 25 million un-banked employees in the U.S. and 25 million under-banked employees with cross border an additional 9 - 12 million in Canada. Current customers target the Hispanic marketplace (2005 estimated 40 million people in the US) and other individuals who do not have bank accounts or who prefer to deal primarily in cash. Retailers can offer ATM cards or Debit re-loadable cards to customers in lieu of cash, whether they have a bank account or not. The cards can be reloaded with cash at the retailer's location or through payroll direct deposit from the customer's employer.

(SMKG:PINKSHEETS) customers also include money transfer agents who are competing with MoneyGram and Western Union. Last year more than 100 million transfers were completed, with 56% being international, half of those going to Canada or Mexico. The average transfer was $300 - $500. SMKG debit card products leverage the ATM networks world-wide, particularly in the countries where the money is being paid out. This ability provides a lower-cost alternative to Western Union or MoneyGram, whose combined costs can run 10% - 15% of the amount transferred, when currency conversion costs are included. The payment network then allows merchants and customers to transact globally.

Debit Keeps the Bank Card Networks Humming

Digital Transactions - Hoffman Estates, IL,USA Debit purchase volume, including that on Visa's Interlink PIN-based network, hit $193 billion, up 16.3% from $166 billion in fiscal 2007's second quarter.

We seek safe harbor.

Contact Information