SmartDesign Group

SmartDesign Group

June 10, 2009 13:00 ET

SmartDesign Group Puts Design Experience to Work for BC Ferries

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 10, 2009) - This spring, the last of BC Ferries' new smartly redesigned ships arrived in BC's coastal waters just in time for the start of vacation season. This occasion also marks a 10-year long relationship between the corporation and SmartDesign Group. Over that time the SmartDesign Group team has applied its design experience to make riding BC ferries more comfortable than ever before.

In 1999, SmartDesign Group was given the task of recreating the ferry experience. But applying its design know-how to the ships was not without challenges - many of which related to functionality and comfort according to SmartDesign Group president, Jon Sunderland.

Sunderland says, "Our goal was to enhance the passenger experience by extending it from land to sea. As a result passengers get a glimpse of coastal life and can enjoy everything it has to offer onboard."

Improving the experience meant a number of changes including:

- New pay-per-use lounges featuring soft seating, food & beverage service, work stations and internet

- Soft-seating and loungers on the ships' decks

- Redesigned gift shops and cafeteria to improve passenger flow and reduce lengthy wait times

- Reconfigured seating to maximize space and use

- Newly redesigned passenger lounges including reconfigured soft seating, new grab n' go cafes, and children's play areas

- Improved signage and wayfinding for passenger ease.

BC Ferries shuttles millions of passengers throughout BC's coastal waters each year and the improvements have been a welcome change for British Columbians and tourists alike.

SmartDesign Group is a retail design practice that specializes in bridging the gap between vision and design. Clients include: Incheon International Airport, Wembley Stadium, Staples Center, Vancouver International Airport and New Doha International Airport. To learn more about SmartDesign Group's design experience, visit

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