SOURCE: Port City Web

December 04, 2007 10:07 ET

Smith & Wesson Selects Port City Web for Interactive Flash Promotion

PORTSMOUTH, NH--(Marketwire - December 4, 2007) - Port City Web, LLC, ( an award-winning, full-service website design, development, hosting and online marketing company today announced that Smith & Wesson has selected Port City Web to create an interactive eMarketing flash advertisement to stimulate consumer sales at local dealers to support local economies at the holiday season. The interactive flash will be prominently placed on the Smith & Wesson homepage at

The interactive flash piece has a holiday feel with subtle animation and engages users to "unwrap presents" to learn more about Smith & Wesson's holiday specials. The project is being used to promote special offers on Smith & Wesson's Model 500 and 460 revolvers, i-Bolt rifle, 1000 series shotgun, SW1911 pistol, M&P15 rifle, M&P and Sigma pistols.

"Smith & Wesson challenged Port City Web with a very unique and interactive project, and I am thrilled with the work my staff produced," noted Erik Crago, President and CEO of Port City Web. "Growing up, I spent many days at the range with my stepfather shooting with various hand guns from Smith & Wesson. Being selected by Smith & Wesson for this project was personally rewarding and brought back some great memories," said Crago.

The online interactive flash piece will run through January of 2008 and will run on various websites as an advertisement. The objective is to drive consumer sales at local dealers by engaging people and having them interact with the online flash advertisement. "Port City Web came up with an impressive and engaging piece of work," noted Juliane Brayton, eMarketing and National Events Manager of Smith & Wesson. "They were very responsive, delivered this on-time, on-budget and within a short timeframe. I am pleased with the level of service and professionalism received and impressed with how this piece turned out."

About Smith & Wesson

Smith & Wesson Holding Corporation, a global leader in safety, security, protection and sport, is parent company to Smith & Wesson Corp., one of the world's largest manufacturers of quality firearms and firearm safety/security products and parent company to Thompson/Center Arms, Inc., a premier designer and manufacturer of premium hunting rifles, black powder rifles, interchangeable firearms systems and accessories under the Thompson/Center brand. Smith & Wesson licenses shooter protection, knives, apparel, and other accessory lines. Smith & Wesson is based in Springfield, Massachusetts with manufacturing facilities in Springfield, Houlton, Maine, and Rochester, New Hampshire. The Smith & Wesson Academy is America's longest running firearms training facility for law enforcement, military and security professionals. For more information on Smith & Wesson, call (800) 331-0852 or log on to For more information on Thompson/Center Arms, log on to

About Port City Web, LLC

Port City Web is an award-winning, full-service website design, development, hosting and marketing company. Specializing in online commerce, also known as ecommerce, Port City Web delivers innovative, cost effective electronic marketing tools that are built to work with current systems. Past and present clients include The University of New Hampshire, Born & Bicknell, Columbia University, Service Credit Union, NAPS, K2, Lonza Biologics and Smith & Wesson.

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