SOURCE: Smokefree Innotec, Inc.

Smokefree Innotec, Inc.

January 28, 2010 10:00 ET

Smokefree Innotec Committing to European MLM Relationship Yielding Potential Revenues up to US $25 Million

NASHVILLE, TN--(Marketwire - January 28, 2010) - Smokefree Innotec, Inc. (PINKSHEETS: SFIO) ( or announced today that its European subsidiary, Smokefree Innotec BvbA, is entering into a contractual relationship with multi-level-marketing (MLM) operator MOMAQ for their distribution of the REAL SMOKEFREE product through their worldwide MLM structure. MOMAQ plans to kick off the program in the Benelux, with fast expansion into Germany, France, Italy and Spain. The terms of the contract provide that MOMAQ place the first order of 5,000 introduction kits. It also provides that MOMAQ guarantees Smokefree Innotec a minimum sales quantity of 250,000 starter kits per year.

Smokefree Innotec BvbA General Manager Manfred Bogaert stated, "This relationship now being undertaken with Matthieu Bout and MOMAQ is projected to create estimated yearly revenues in REAL Smokefree starter kits of 7.5 million Euro or US $11 Million. Even if we would rely on follow-up sales of only 10 filter packs per starter kit, the whole arrangement could grow to at least US $ 25,000,000 per annum in gross revenues under this contract with MOMAQ."

He added: "The aggressive media approach of MOMAQ and the word-of-mouth-campaigns of its employees and agents will contribute to the rapid sales and use momentum of REAL Smokefree, the world's first totally smoke and vapor free hi-tec cigarette."

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About MOMAQ:

MOMAQ is a Benelux multi-level distribution and sales business located in Antwerp, Belgium led by Matthieu Bout and Leo Stroobants. According to MOMAQ, they have successfully conducted worldwide MLM marketing activities, and Mr. Stroobants has appeared on U.S national television talk shows regarding his MLM successes. MOMAQ was born out of a group of professional individuals, specialized in MLM & direct sales, with potential distribution networks worldwide. MOMAQ partners have successfully launched various MLM structures in Europe and Abroad for Cosmetics, food supplements and phone applications. Matthieu Bout stated "We sincerely hope to become a full partner of Smokefree Innotec and strongly believe to be able to reach projected success in distributing the REAL SMOKEFREE products in a large MLM network far over the borders of the Benelux and Europe."

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A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could," or "might" occur. Such statements reflect the current views of Smokefree Innotec Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec, Inc. does not undertake any responsibility to update the "forward-looking" statements contained in this news release.

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