SOURCE: Smokefree Innotec, Inc.

Smokefree Innotec, Inc.

January 21, 2010 09:35 ET

Smokefree Innotec Prepares for Imminent Launch of Smoke Free Alternative in USA

NASHVILLE, TN--(Marketwire - January 21, 2010) - Thomas Schroepfer, President of Smokefree Innotec, Inc. (PINKSHEETS: SFIO) (http://www.sfio.us or http://www.smokefree-innotec.com) stated today that the ruling by U.S. District Court Judge Richard Leon on Thursday, January 14, in the lawsuit by two electronic cigarette suppliers against the FDA, overcomes the major obstacle for launch in the United States of REAL Smokefree, the world's first totally smokefree hi-tec cigarette.

Mr. Schroepfer said, "Smokefree Innotec is resuming negotiations with U.S. distributors to position REAL Smokefree in gas stations and convenience stores. The company projects to generate American gross product sales of up to $50,000,000 or possibly more in the first year based on negotiations with such distributors."

President Schroepfer commented, "The FDA halting such shipments has handicapped SFIO in preparing the launch of REAL Smokefree product that offers an alternative to smokers, much safer than tobacco. We welcome Judge Leon's decision to deem the FDA's interpretation of applicable law and FDA rules as not applicable to our hi-tec cigarette, and consequently we will resume our preparations for the launch of our revolutionary products in North America immediately."

SFIO will continue to work with the FDA to ensure that all of its products are in compliance with all applicable Food and Drug rules and regulations.

For more information please visit our website at: www.sfio.us or www.smokefree-innotec.com.

Video format: http://www.vodnewswire.com/vodnewswire/news/smokefree-20100121/

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A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could," or "might" occur. Such statements reflect the current views of Smokefree Innotec Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec Inc. does not undertake any responsibility to update the "forward-looking" statements contained in this news release.

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