SOURCE: Smokefree Innotec, Inc.

November 05, 2009 08:00 ET

Smokefree Innotec in Belgium Publishing Results of Focus Group Testing in Benelux

NASHVILLE, TN--(Marketwire - November 5, 2009) - Smokefree Innotec, Inc. (PINKSHEETS: SFIO) ( or announced today that its European office in Antwerp, Belgium, received the results of an extensive focus group test performed by external marketing-research bureau VDGM&C in Belgium. The world's first, totally smoke-free hi-tec cigarette, REAL Smokefree, was presented and tested by an audience divided into groups of light and heavy smokers of various age, gender and geographical origin. These groups were asked to test the smokeless product in four well-defined categories: first impression -- evaluation and appreciation -- comparison within the concept -- buying intention.

The tests were performed in 3 phases: the preliminarily quantitative phase with the general public through phone interviews; the qualitative approach with a series of group discussions and product testing; and, finally, a quantitative approach with product testing to enumerate the findings of the qualitative part of the research.

The report shows that the REAL Smokefree 'cigarette' is perceived as a compelling alternative to regular smoking. All participants were excited and enthusiastic at being invited to take part in this process. Strong points brought forward are: the heating sensation experienced when inhaling; the look and feel of a 'real cigarette'; and, the user friendliness of the charger, filter and stick. 65% of the test persons would buy the product immediately if it would have been available at the test site and would use it on a regular basis. 68% of the audience preferred the 'cool mint' taste over the Virginian blend: fresher and giving more pleasure in general. 73% would like to see a fruity, coffee or chocolate taste: an idea that SFIO already decided to stay away from. And 25% would like to see a more colorful version of the charger. Everybody involved confirmed that the suggested consumer price of the starter kit of 99EUR and 9EUR for a 20 filter pack would be no inhibition to purchase the product. Only 13% would never consider buying a smoke free alternative and rather quit smoking.

Manfred Bogaert, G.M. of SFIO's European Operations, is confident that the positive test results will help distributors and wholesalers to urge listing REAL Smokefree in their product range. A concise report will be sent to all prospects and interested parties in Europe to inform them about the markets interest in smoke-free products.

About Smokefree Innotec, Inc.:

Smokefree Innotec Inc. is in the business of designing, developing, manufacturing and marketing a Hi-Tech, smokeless cigarette innovation. Real Smokefree is a Patent Pending, odorless, cigarette-style electronic device and is designed to protect the non-smoker from second hand smoke and all its effects, while providing the smoker a way to enjoy a smoke-free cigarette anywhere, including places where smoking is prohibited. Further, our products will allow the smoker to enjoy smoking while not having to worry about the dangers and ill effects of regular cigarette smoking.

For more information please visit our website at: or

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This press release contains forward-looking statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, particularly those statements regarding the effects of the proposed transaction and those preceded by, followed by or that otherwise include the words, "believes," "expects," "anticipates," "intends," "estimates," or similar expressions. Forward-looking statements relating to expectations about future results or events are based upon information available to The Company as of today's date, and The Company does not assume any obligations to update any of these statements. The forward-looking statements are not guarantees of the future performance of The Company and actual results may vary materially from the results and expectations discussed.

Contact Information

  • Contact:
    Smokefree Innotec, Inc.
    Kim Carroll
    Investor Relations
    +1 949 630 9831

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    Executive Editor
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