SOURCE: Snapper Rock

November 21, 2006 10:00 ET

Snapper Rock Launches New Line of UPF 50+ Sun Protection Clothing for Babies and Toddlers

Hottest New Sun Protection Gear Keeping Tots Safe in the Sun

ANNAPOLIS, MD -- (MARKET WIRE) -- November 21, 2006 -- When Liz Eglinton moved to Annapolis, MD from New Zealand, little did she realize that she'd be designing, manufacturing and selling one of the hottest water wear clothing lines for children ever to hit the market. Now manufacturing and selling a range of UPF 50+ sun protection and heat retention clothing in specialty stores and children's boutiques around the world, the company's success has prompted its entrance into the baby and toddler market, introducing a new line of sun protection gear designed exclusively for little tots.

With the rate of skin cancers on the increase, Snapper Rock was determined to meet the demands of parents who were in search of a way to protect their babies from the sun while at the same time allowing them to spend more time in and around the water. The new line for babies three months to two years old consists of one-piece sunsuits, flap hats, tops and hot pants. They will be available December 2006 in numerous high-end children's boutiques across the country including Nordstrom and Babystyle.

Quoting Ms. Eglinton, Founder of Snapper Rock, "As Snapper Rock continued to grow in popularity, we saw a great need to meet the sun protection requirements of small babies and toddlers. With that in mind, we set on a course to create a new clothing line that was not only functional and fashionable but would also give Moms and Dads peace of mind. To our way of thinking, there is nothing more important than keeping our babies safe and protected from the sun's rays. As a result, we are very excited to be in the forefront of this important innovation and proud of our standing in the children's clothing community."

Snapper Rock is sold online and in over 50 stores globally. For a list of dealers and for more information about the new line visit www.snapperrock.com, or write to Ms. Julie Rich at julie@snapperrock.com.

About Snapper Rock

Snapper Rock was launched in 2003 at the Annapolis Boat Show and now holds the distinction as the only junior sailing wear company in the world. Initially focusing on the Junior Olympic sailing genre, they have since grown into benefiting kids of all ages in and out of the water. Snapper Rock designs and sources the latest fabric technologies and manufacturers ensuring that each garment is manufactured to the highest standards. Dedicated to protecting children, the company focuses on excellence in quality, water wear, and customer service. To learn more, you may contact the company by e-mail at info@snapperrock.com or by phone at 410.280.2364

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