SOURCE: TY KU

TY KU

March 24, 2010 12:43 ET

Sneak Peek -- TY KU's "Ninja Facts" Commercial Series

NEW YORK, NY--(Marketwire - March 24, 2010) - TY KU, the premier Asian Wine & Spirits Company, gives consumers an exclusive preview of their new TY KU Sake commercial series, "Ninja Facts," on YouTube.com today (Click here to view: http://cli.gs/42DA9u). The series chronicles the TY KU Ninja comically teaching his disciples "Ninja Facts," kicking off TY KU's 2010 multi-million dollar marketing campaign. Inspired by the nationwide launch of TY KU Sake, a Super Premium Junmai Ginjo, and coinciding with their second consumer contest, "Ninja Getaway Sweepstakes," (www.TeamTYKU.com/ninja) the TY KU commercials will help raise awareness of TY KU's premium portfolio. Conceptualized by TY KU Co-Founder Trenton Ulicny, the series is directed by Elias Ressegatti and produced by Jeremy Slutskin and Andreas Frisch of Hyperactive Content. 

TY KU continues to conjure up a fresh new identity for traditional Japanese sake in the US. In addition to consumer focused contests, online widget applications and music video/TV integration, including feature spots in Adam Lambert and Lady Gaga music videos, the brand has assembled an impressive list of celebrity TY KU Ambassadors including Grammy Award-winning artist, Ne-Yo, Dhani Jones (NFL), Brian Vickers (NASCAR) and celebrated Chef Ming Tsai to spread their message of "A Wiser Way to Drink." Last year, their "Sake Bomb Fail" viral video received over 1 million views in less than two months. The "TY KU Ninja Facts" commercial series is the latest creative offering from TY KU and is expected to garner an impressive amount of attention and fanfare in an industry typically dominated by the few large players.

Keeping with the company's modern approach to traditional Asian products, the video series pays homage to cult Kung Fu ninja films that were popularized in the 1960s and infuses it with modern humor. Priding itself on forward thinking and grassroots marketing techniques, TY KU invites consumers to enjoy sake, whether they prefer to "Sip it, Mix it, or Bomb it."

ABOUT TY KU

TY KU is a Premium Asian Wine & Spirits Company whose portfolio is based on the premise that ingredients matter, striving to create a wiser way to drink for consumers who care about what they put in their bodies. Combining premium all natural ingredients, age-old distillation/brewing techniques, tailored modern flavor profiles and award winning packaging, TY KU blends Eastern tradition and Western ingenuity, embracing the company's Mantra of "Respect Tradition, Embrace Tomorrow." TY KU's current product lineup includes: TY KU Liqueur, TY KU Sake, TY KU White and TY KU Soju, all of which are the recipient of the prestigious Five Star Diamond Award.

www.trytyku.com

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