January 01, 2008 10:06 ET

Snow causes excitement for Canadian travellers going south!

Canadians awoke to chants of ‘let it snow’ as thousands hope for five inches of snow to fall today - that’s all that’s needed for Canadians to get free trips.

Attention: Assignment Editor, Business/Financial Editor, Lifestyle Editor, News Editor, Travel/Tourism Editor TORONTO/ON, JANUARY/01/2008/ FOR IMMEDIATE RELEASE--(Marketwire - Jan. 1, 2008) - By midnight tonight, itravel2000, Canada's largest online travel retailer will know for sure if thousands of Canadians will get their trip for free. "We can't wait for Environment Canada to get out there with their rulers and confirm we have five inches of snow in all our snowpoints," notes Jonathan Carroll President, itravel2000, "I want every qualifying itravel2000 customer to get their vacation for free. What a great way to start 2008."

In the largest ever travel promotion in Canada, if it snows 5 inches on January 1st tens of thousands of Canadians, who booked their qualifying winter vacations with itravel2000 will get their trips for free! "Consumer anticipation is at a fevered pitch" states Jonathan Carroll President, itravel2000, "we have hundreds of consumers calling us asking if we think it's really going to snow more than 5 inches and they're going to get their trip for free. We will have to wait and watch and let Mother Nature do her thing."

Canadian consumers who booked their qualifying vacation with itravel2000 qualified based upon where they live in Canada and there are four snow measurement points across Canada: Calgary, Toronto, Montreal and Halifax. "To date we have handed out 10s of thousands of rulers - but we will leave it to the experts at Environment Canada to do the official measurement for us" says Carroll.

If it snows, consumers will be reimbursed for the retail price of their package vacation, flight or hotel upon their return. To be eligible, Canadians had to have booked their qualifying package vacations, hotel or flight by midnight December 7th, 2007 for departures up to April 30, 2008.

The 'Let it Snow' & 'Let it Snow Mexico' programs are covered by WeatherBill, the world's only online weather risk management service that allows business to protect revenues from the effects of bad weather. itravel2000 has taken out the largest single-day weather coverage in history. WeatherBill's significant risk capacity and simple, automated service for managing weather risk and promotions made them the perfect partner given the large scale of the 'Let it Snow' program.
/For further information: For further information:
Brad Miron
VP International Sales & Marketing Development,

Contact Information

  • Brad Miron, VP International Sales & Marketing Development,, itravel2000
    Primary Phone: 519-835-9610