April 14, 2010 16:00 ET

SoCin Launches "Social Cinema Week" to Explore Social Media's Impact on Film and TV

NEW YORK, NY--(Marketwire - April 14, 2010) -  Sally Golan, of Social Exposure Media, and Paul Farkas, of, join forces to create SoCin, the first organization and festival week of its kind to foster conversation, spark debate and build industry best practices in the Social Cinema and Social TV world.

SoCin's first "Social Cinema Week" touches down as SoCin NYC (#SoCinNyc), where balanced panels of industry leaders from both the Film/Entertainment and Social/New Media industries will discuss the emerging Social Film and Social TV space. Booked speakers, media partners and services include NBC, Sony Pictures Digital (Sony Crackle), EpixHD, ClipSync, SAG New Media, Cinetic Media,, Bazaar Labs' highly-touted Miso, Troma Studios, The New York State Film Office, Sobel Media and Definition 6.

"As a film producer myself, I no longer see producing an independent project and getting it seen by millions without a distribution deal as impossible. It is more than possible now, it is a reality," said Sally Golan, founder of Social Exposure Media and producer of TV series "Shitty Advice For a Dollar" currently in pre production.

Social Media's impact on Film and TV is only becoming more remarkable. SoCin NYC boasts three dynamic demoed panel discussions on April 27th, 28th and 29th, 2010 at the Roger Smith Hotel, the epicenter of Social Media conferences in New York City. Topics delve into how Social Media "rids the middleman" in modern film production and distribution; socializing cinema in the living room as well as outdoors with situated cinema; and using Social Media to market Film and TV, from Indies to Blockbusters.

"It was plain to see that SoCin was needed to proffer the missing balanced-industry approach to really explore where Social Video is finally headed," said Paul Farkas, co-founder of SoCin and Founder and CEO of "Socialization is undoubtedly the next major shift for TV and Film and 2010 marks the dawn of a very exciting era for creatives, networks, advertisers and audiences."

Social Cinema Week is a "can't miss event" for studios and networks, filmmakers, brand representatives, advertising and PR Agencies, Social Media entrepreneurs and financiers. SoCin aims to provide intimate settings to ensure intriguing conversations, debate, and connections for new business opportunities. SoCin NYC wraps up with a festive and surprise-filled Social Film and Entertainment cocktail party at the legendary Roger Smith Hotel Penthouse and Rooftop. For starters, think db30bd.

About SoCin -- SoCin is a New York-based company, co-founded by Sally Golan, of Social Exposure Media, and Paul Farkas, of, to foster conversation, spark debate and build industry best practices as to Social Cinema and Social TV. For more information and contact information, please visit

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