SOURCE: Imperial Brands, Inc.

Sobieski Vodka

April 13, 2010 09:06 ET

Sobieski Vodka Breaks Another Record Soaring Through Half a Million Cases in 2009

Polish-Made Premium Vodka Brand Continues to Surpass the Vodka Competition

PALM BEACH GARDENS, FL--(Marketwire - April 13, 2010) -  Imperial Brands, Inc., a wholly-owned subsidiary of Belvédère S.A, today announced that Sobieski Vodka, Poland's #1 premium vodka and one of the world's bestselling and fastest growing vodka brands, broke another sales record by reaching 580,000 cases sold in 2009. After launching a little over two years ago, Sobieski is on pace to sell one million cases faster than any other new vodka brand has been able to achieve. 

Sobieski's rising success is continuously acknowledged in the alcohol beverage industry. For the second year in a row Sobieski is the recipient of the prestigious "Growth Brand" Award from Beverage Information Group as well as the "Hot Brand" Award by leading spirits trade publication, Impact magazine. Additionally, Sobieski's "Truth in Vodka" campaign earned six awards at this year's 24th Annual Beverage Dynamics Advertising & Promotion Awards. 

"It's a tremendous honor to be recognized for Sobieski's continued success," says Chester Brandes, CEO and President, Imperial Brands, Inc. "There have been over two hundred new vodka introductions in the US during the last five years. To break through the clutter, Sobieski's marketing strategy has been quite simple -- just tell the truth. It's not about glamour and pretentious nonsense. It's straightforward and asks consumers to focus on what's inside the bottle."

Made from the finest Dankowski rye, Sobieski recently added two new vodka flavors, Cytron and Vanilia to its flagship brand. 

Sobieski vodkas are available nationally at a suggested retail price of $10.99 (750ml). For additional information, including cocktail recipes, imagery and more, please visit truthinvodka.com, Sobieski's Facebook fan page (Facebook.com/SobieskiVodka) and follow us on Twitter (Twitter.com/Sobieski_Vodka).

About Sobieski Vodka
Sobieski Vodka, the #1 premium vodka in Poland and one of the world's bestselling and fastest growing vodka brands, makes no compromises on quality and exemplifies the height of Polish craftsmanship and authenticity. Building on a noble heritage, Sobieski Vodka is produced exclusively from the revered Dankowski rye at the Starogard Gdanski distillery dating back to 1846.

In summer 2007, Sobieski Vodka launched its "Truth in Vodka" campaign in the U.S., declaring that consumers don't have to pay a king's ransom to get superb vodka. Their back-to-basics approach to marketing, which focuses on what goes in the bottle -- tradition, heritage, authenticity and taste -- is in marked contrast to some of the competitors who rely on lavish packaging and gimmicky ad campaigns that have resulted in a deluge of overpriced vodkas.

In fall 2007, the Beverage Testing Institute (BTI) honored Sobieski Vodka with the Gold Medal and Best Buy Award. It also was also ranked #1 in a blind-tasting of 25 major international vodka brands conducted by La Revue du Vin de France, one of France's top wine and spirits publications. Sobieski Vodka's suggested retail price is $10.99 for a 750 ml bottle and $19.99 for a 1.75 liter bottle. For more information, please visit www.truthinvodka.com.

About Imperial Brands, Inc.
Imperial Brands, Inc. is an importer and marketer of distinctive wines and spirits. Headquartered in Palm Beach Gardens, Fla., it is a U.S. subsidiary of Belvédère S.A., one of Europe's largest producers and distributors of white spirits and wines. Belvédère S.A. operates production and distribution units in Poland, France, Bulgaria, Lithuania and the United States and additionally owns subsidiaries in Russia, Spain, Scandinavia, Turkey, Panama and Brazil.

Imperial Brands, Inc. also owns Florida Distillers Co., which has two production facilities located in Florida. This provides bottling capacity of five million (9-liter) cases of distilled spirits for the company and a base on which to coordinate its expansion across the U.S. For more information, please visit: www.ibrandsinc.com

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