Reality Digital

Reality Digital

August 24, 2010 08:00 ET

Social Commerce is the Next Important Step for Brands, According to Reality Digital

SAN FRANCISCO, CALIFORNIA--(Marketwire - Aug. 24, 2010) - Social commerce is the next significant step for brands to take in the development of their social media strategy, according to Reality Digital, the leading provider of online community software for brands and businesses.

When the dot com era took off brands were scrambling to set up the most innovative websites in order to stand out above their competitors, and when social media grew in popularity brands adopted a similar approach. It is rare to find a brand that does not have some sort of social media presence, and with most major brands having accumulated a respectful number of followers, the focus is now on the actions brands are taking to engage and benefit from having their own online communities.

Social commerce is a term that has been thrown about for a number of years but has never truly taken off. The idea that fans are able to purchase the products and services that they're discussing within the same social network is a forward thinking yet incredibly simple and obvious idea that if used correctly, will allow brands to stand out above competitors and benefit directly from engagement.

Brands started to become increasingly aware of the concept when Facebook announced the introduction of their virtual currency, 'Facebook Credits,' which will act as the eye-opener for social commerce. With big brands such as Dell, Disney and P&G already making the most of social commerce through their various social networks, it will only be a matter of time before competing brands follow.

Robert Proctor, Head of EMEA for Reality Digital, said; "Brands should be aware that creating social media profiles and gathering hordes of followers is no longer enough. If these fans have taken the time and shown the support towards a brand it only makes good sense to make the most of these potential customers and provide them with a commercial service in the online communities that they visit on a daily basis. This way, brands can create a clear consumer journey throughout their social media assets, from initial engagement to the end sale.

Reality Digital Opus™ is a white label social media platform which enables brands and businesses to build fully customizable communities to suit their specific social media needs, for example Facebook page applications. By adapting the, video social media platform, clients can achieve their individual marketing goals, enhance engagement, and thereby increase revenue.

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