SOURCE: Social Gaming Network

August 04, 2008 08:00 ET

Social Gaming Network (SGN) Unveils 'Space Movers: The Bloom Initiative'; Introduces Gaming for Causes Through Partnership With the Arbor Day Foundation

PALO ALTO, CA--(Marketwire - August 4, 2008) - Social Gaming Network (SGN), the leading global development platform for social game distribution, announced today that they have partnered with the Arbor Day Foundation and released the first in a new line of high-quality games on the social web, Space Movers: The Bloom Initiative, a game bridging causes and gaming on social networks.

SGN has united with the Arbor Day Foundation to re-grow forests around the world. SGN will donate up to $50,000 of Space Movers game revenue -- equivalent to planting 50,000 new trees -- to the Arbor Day Foundation. With the help of donors and corporate sponsors like SGN, the Arbor Day Foundation works to support positive tree conservation and education projects. SGN will also provide the opportunity for users to donate money to the Arbor Day Foundation from within the game.

Space Movers is the first social game production of its kind. The game was designed in-house at SGN, with an original soundtrack and advanced social gaming features and branded with the Arbor Day Foundation's logo throughout the game. Space Movers will first be available on Facebook and soon players will be able to compete asynchronously with old friends and new opponents on additional social networks like MySpace and Bebo. With the release of this game, SGN has catapulted social gaming to the next level. Not only does Space Movers include adorable characters, a quick paced gaming experience, and a catchy beat -- but game play is now a meaningful and world changing experience.

In preparation for the Space Movers launch, SGN created a special website -- "whatisthebloominitiative.com" -- that prompted gamers to return every day to find out more about what the game was going to be like, and what 'the bloom initiative' was all about. The team wanted to create excitement and mystery around what was happening today, August 4 -- the Space Movers launch. The website will be the home of the Space Movers gaming community and continue to serve up stats and updates on how many trees have been planted and how the game has positively impacted the Arbor Day Foundation.

Last month SGN announced investment by Bezos Expeditions and in May 2008 SGN announced a $15 million Series A round lead by Greylock Partners and Founders Fund.

Quotes

Shervin Pishevar, CEO, SGN

"Our vision has always been to increase the quality of games being played on the social web. We want to develop games that inspire, bring people together and serve a purpose. By partnering with the Arbor Day Foundation to redevelop forests across the globe, we have given our users a fun way to make a difference, and one that they can easily share with others."

Kevin Sander, Director of Corporate Sponsorships, Arbor Day Foundation

"The moment SGN approached us about Space Movers we were most excited about reaching a whole new demographic of potential Arbor Day Foundation members and when we had the opportunity to check out Space Movers, we realized the SGN vision is to offer something original and special to game players on the social web -- the ability to make a difference while they play."

About SGN:

Social Gaming Network (SGN) is the leading global development platform for social game distribution. SGN has created a complete ecosystem for social game developers to easily distribute and monetize their games across the social web. These games transcend traditional game play, by giving players a highly personalized, engaging, competitive, and portable user experience. Since its inception, SGN's games have attracted over 1 billion page views, 54 million installs and nearly 1.1 million daily active users across Facebook, Bebo, hi5, and MySpace. Popular titles include Warbook, FightClub, StreetRace, Jetman, and Free Gifts. Headquartered in Palo Alto, CA, SGN is funded by Bezos Expeditions, Columbia Capital, Founders Fund, Greylock Partners and Novak Biddle Venture Partners. For a complete list of available titles, developer and publisher information, please visit www.sgn.com.

About Arbor Day Foundation

The Arbor Day Foundation is a nonprofit conservation organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at www.arborday.org.

Recent Announcements:

Social Gaming Network Announces Additional Investment From Bezos
Expeditions
http://www.marketwire.com/press-release/Social-Gaming-Network-878370.html

Social Gaming Network (SGN) Snags 15 Million in Series A Funding
http://www.marketwire.com/press-release/Social-Gaming-Network-855925.html

Links:
SGN
http://sgn.com

SGN Blog
http://blog.socialgn.com/

Space Movers; Bloom Initiative
Whatisthebloominitiative.com

Images:
SGN Logo
Screenshot of 'Space Movers: The Bloom Initiative'

Complete List of SGN Games available today on Facebook, Bebo, MySpace and
hi5:
Warbook
Jetman
Street Race
Text Twirl Free Gifts
FightClub
Nicknames
Superlatives

Most recently launched on MySpace:
http://www.myspace.com/tunnelgame
http://www.myspace.com/playjetman
http://www.myspace.com/blockygame
http://www.myspace.com/froggergame
http://www.myspace.com/herdaword
http://www.myspace.com/asteroidsgame

Industry News:
SGN CEO Shervin Pishevar: Facebook Changes Welcome; Still Hoping For
Payments
Joseph Weisenthal, July 23, 2008
http://www.paidcontent.org/entry/419-sgn-ceo-shervin-pishevar-facebook-changes

Virtual goods starting to pan out for Facebook game app developers, and not
just the venture-funded ones
Eric Eldon, July 23, 2008
http://venturebeat.com/2008/07/23/virtual-goods-starting-to-pan-out-for-
facebook-game-app-developers-and-not-just-the-venture-funded-ones/

Bezos Gets His Game On
Stacey Higginbottom, July 14, 2008
http://gigaom.com/2008/07/14/bezos-gets-his-game-on/

Social Gaming Network Adds Bezos as an Investor
Joseph Weisenthal, July 14, 2008
http://www.paidcontent.org/entry/419-social-gaming-network-adds-bezos-as-
investor/

EA Heats Up Scrabulous Scrap with Sanctioned Scrabble, TechNewsWorld,
Walaika Haskins, July 8, 2008
http://www.technewsworld.com/story/EA-Heats-Up-Scrabulous-Scrap-With-
Sanctioned-Scrabble-63722.html

GamerDNA Platform Launch: Profile Aggregator for Gamers?, Mashable, Kristin
Nicole, June 12, 2008
http://mashable.com/2008/06/12/gamerdna-2/

SGN, on quest for social gaming revenue, raises $15 million, VentureBeat,
Eric Eldon, May 13, 2008
http://venturebeat.com/2008/05/13/sgn-on-quest-for-social-gaming-revenue-
raises-15-million/

Why Social Gaming Network Got $15M in Funding
GigaOm, Wagner James Au, May 13, 2008
http://gigaom.com/2008/05/13/social-gaming-network/

Games People Play: Social Gaming Network's Shervin Pishevar Speaks!,
AllThingsD, Kara Swisher, May 13, 2008
http://kara.allthingsd.com/20080513/games-people-play-social-gaming-
networks-shervin-pishevar-speaks/

Game On: Zynga and SGN Battle For Social Gaming Developers, TechCrunch,
Erick Schonfield, Feb. 14, 2008
http://www.techcrunch.com/2008/02/14/game-on-zynga-and-sgn-battle-for-
social-gaming-developers/

Rival gaming networks compete for developer attention, CNET (also posted on
Webware Gadgets Out There, Orglex, and Techmeme), Caroline McCarthy, Feb.
14, 2008
http://www.news.com/8301-13577_3-9872561-36.html
http://www.webware.com/8300-1_109-2-0.html?keyword=Social+Gaming+Network
http://www.techmeme.com/080214/p128#a080214p128

Zynga and SGN launch ad networks for game developers on social networks,
VentureBeat, Eric Eldon, Feb. 14, 2008
http://venturebeat.com/2008/02/14/zynga-and-sgn-launch-ad-networks-for-
game-developers-on-social-networks/

The Social Gaming Network Raises the Stakes, The Social Times, Nick O'Neill
Feb. 14, 2008
http://www.socialtimes.com/2008/02/the-social-gaming-network-raises-
the-stakes/

Contact Information

  • Media Inquiries:
    Vanessa Camones or Seana Sullivan
    theMIX agency for SGN
    Email Contact

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