Calgary Social Media Breakfast

Calgary Social Media Breakfast

August 18, 2010 16:42 ET

Social Media Breakfast Calgary #9: Connecting the Calgary Online and Social Media Community Through Networking, Coffee and Breakfast

CALGARY, ALBERTA--(Marketwire - Aug. 18, 2010) - Calgary's Social Media Breakfast (SMB) announces Amanda "Chett" Matchett and Alex Zagoumenov as this month's guest presenters. Matchett, who is a returning speaker from PODIUM Participation Funds, will address the ongoing debate on how to measure return on investment through social media. Zagoumenov, a local online marketing expert, is new to the SMB stage and will speak about search engine optimization, branded searches, social networks and a recent online experiment he conducted.

Come early and plan to stay after the presentations to meet others and share new ideas of understanding and using social media. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics and online social networkers are all welcome to attend.

Event Information:

Where: Jayman Homes Theatre

When: 8:30-10:30 a.m., Friday, August 20, 2010

Registration and Cost: To register, visit

There is no cost to attend this event.

About the Guest Speakers

Amanda 'Chett' Matchett

Amanda 'Chett' Matchett's passion for social media stemmed from an internship she had with Absolute Marketing Group (AMG) in Moorhead during her third year of college. There, she collaborated with her fellow intern to initialize the need for social media practices. She helped to build and implement various social media strategies and practices for the company and their clients, which is now one of many core services at AMG.

Her curiosity and fascination for the social media side of communication brought her to PODIUM Participation Funds, where she develops social media strategies, executes, evaluates and improves them. 

Alex Zagoumenov

Alex Zagoumenov is a Calgary-based online marketing guy who focuses on organic search marketing and social media. Zagoumenov is originally from Russia, a former member of the Russian National Ski Team and a performing musician. Zagoumenov believes that sharing is what social media is about, not specfic tools like Facebook, LinkedIn and Twitter.

Freelancing as an SEO guy since 2001, he has a degree in Management (Marketing) from the University of Lethbridge, and has a particular interest in digital space. For his strong desire to learn and share, he was awarded "MVP of the Week" by the Mercedes-Benz USA account and "Intern of the Year 2006", both with Critical Mass. Here's what people say about Zagoumenov, and a list of companies, mentors and friends he has worked with over the past decade.

Zagoumenov runs a blog about online marketing where he shares his ideas, experiences and stories.


The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

The SMB was founded by Bryan Person in August 2007 as an event for social media newbies and experts to come together to eat, meet, share and learn. The breakfast series began in Boston and has now spread to more than a dozen cities around the world. The Calgary chapter of the SMB was started by Scott Baird of McQ Design Strategies as a place for social media enthusiasts to discuss effective practices and new techniques.

For more information, please contact:

Scott Baird, Creative Integrated Marketing Manager

We thank Jayman Homes and Marketwire for their continued support of SMBYYC.

Contact Information

  • McQ Design Strategies
    Scott Baird
    Creative Integrated Marketing Manager
    McQ Design Strategies
    229, 1935 - 32 Ave NE
    Calgary, AB T2E 7C2


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