Reality Digital

Reality Digital

February 26, 2010 09:00 ET

Social Media Is One of the Best Ways to Reach Future Markets

LONDON, UNITED KINGDOM--(Marketwire - Feb. 26, 2010) - The use of social networks in brand marketing campaigns is one of the most efficient ways of reaching out to audiences that will be important to a brand in the future according to Reality Digital, the leading provider of web community software for brands and businesses.

The explosion of social networking popularity has been well documented, as has its myriad uses as a unique subset of marketing strategy. Amongst all of the users on such networks, the vast majority are under the age of 18, a demographic in which there is a 65% chance that an individual has a social media presence.

Brands and businesses utilising social media as a means of engaging with their customers can benefit from this greatly, even if the network is not entirely representative of their target audience. Whilst the number of adults using social media has had a marked increase over the past few years, the networks are still dominated by the youth, a market that will be of significant importance to brands in the future.

Although marketing to such audiences must be conducted with strict rules regarding ethics and responsibility in mind, these age groups are much more open to new engagement from new brands, and providing them with a positive brand experience in the present is highly likely to have a big impression on their perception of the brand in the future.

Robert Proctor, Head of EMEA for Reality Digital, said: "Although the demographics of social networks predominantly consist of under 18s, brands should not underestimate the impact that their marketing campaigns can have in the long term by reaching out to such age groups."

Reality Digital's Opus social networking software gives businesses the power to engage their consumers with a multitude of different features, all designed to enrich their brand experience. The software can be used to create either a stand alone network dedicated to a brand, or to add specific social media functionality to an existing brand website. Features such as media sharing and a high definition video platform allow for user generated content, further facilitating engagement, whilst each community can be monetised through video and network advertising space.

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