SOURCE: Expansion Plus, Inc.

Expansion Plus

December 02, 2009 14:13 ET

Social Media Trainer Earns "PR Trainer of the Year" Award

PR News Recognizes Sally Falkow for Her Thought Leadership and Training Skills

PASADENA, CA--(Marketwire - December 2, 2009) - PR News has named social media strategist Sally Falkow as PR Trainer of the Year. The announcement was made yesterday as part of PR News' 2009 PR People Awards, at an awards luncheon at the National Press Club in Washington, D.C. The annual, global competition recognizes the industry's top talent in 20 categories ranging from Hall of Fame inductees to "Tweeter of the Year."

The winners set the benchmark for the industry and underscore the outstanding public relations achievements made in the past year. They are profiled in the PR News All-Stars Special Issue and online at

Falkow was recognized for her training skills and thought leadership. Over the past two years, Falkow has taught more than 300 corporate and agency executives how to plan and implement a social media strategy. She is president and chief strategist at Expansion Plus, an Internet marketing and PR agency based in Los Angeles.

Falkow's accomplishments include:

-- One of the first PR bloggers - Falkow has been blogging about technology and PR at Proactive Report since 2003.

-- Social media columnist for Bulldog Reporter

-- Co-founder of PRESSfeed, one of the first social media newsroom services

-- Researching and creating a ten-point strategy to guide social media strategy development. Download the white paper here.

-- Earned accreditation (APR) with the Public Relations Society of America in 1992 and named a Senior Fellow for the Society for New Communication Research in 2006.

-- Started Social Media Club in Los Angeles and the San Gabriel Valley

-- Videos - Sally Falkow hosted Social Media Club San Gabriel Valley on November 19th, 2009 and discussed "Why Online Listening is Fundamental" and the importance of "Building the Audience Before You Need Them."

Contact Information

  • Contact:
    Mary Anderson
    Expansion Plus, Inc.
    626 793 4911
    Email Contact