SOURCE: Creative Concepts

October 24, 2007 05:00 ET

Social Networks Are Good for Business, According to Creative Concepts

Online Networking and Recruitment Aids Companies

FAIRFIELD, CT--(Marketwire - October 24, 2007) - "Networking means many things to many people in today's day and age," says Valorie Luther, Founder and CEO of Creative Concepts (, a PR, Marketing and Social Media consultancy. Prior to web 2.0, business networking took place at local organizations, luncheons and cocktail parties where, with drink in hand, you passed out business cards, smiled, and rattled off your 10 second "ad" about what you do and where you do it. This of course still takes place from professional business groups all the way down to the local chamber of commerce but new to the networking foray are the online social networks that allow you to branch out and communicate with individuals who have the same agenda. From LinkedIn to Facebook, the cocktail-in-hand networkers have transformed themselves into savvy online communicators who reach out to either develop their client base or broaden their corporate team.

Life for Ms. Luther and the Creative Concepts team has quickened considerably through their online efforts. They have broadened their employee reach through a blog, LinkedIn and their Facebook profiles. "Our team of experts who range from developers to blog writers is second to none thanks to being interactive online," says Ms. Luther. "Today the best talent doesn't just live in one city or one region, and you shouldn't have to be limited by location when it comes to finding the right employee. The goal is to find the very best worker for that project or job which is possible through social networks."

With clients who range the gamut from consumer goods to tech startups with a priority for expanding their client base and bottom-line through online strategies, Creative Concepts has been living in the social networking/web 2.0 world by creating corporate blogs, interacting with various groups within social networks and by producing and distributing videos and more for their customers. "The transition was very natural: from increasing exposure online for our clients to finding the best employees for ourselves, social networking is no longer for kids! Business has much to gain by jumping on board," exclaims Ms. Luther.

About Creative Concepts

Creative Concepts Consultants, the brainchild of Valorie Luther, CEO and Founder, specializes in unique and forward-thinking communications strategies that employ the latest public relations, marketing and new media practices, including the use of blogs, online video and other internet marketing solutions, along with time tested practices that deliver every client's unique message.

Creative Concepts is also the presenter of the Business Smart Tools Conference,, which educates the business community about emerging technology and how to fold it into a marketing and communications plan.

For more information about Creative Concepts, please visit or call 203-259-4202.

Contact Information

  • Contact:
    Michelle Walker
    Creative Concepts
    Email Contact