SOURCE: PetSmart

October 08, 2007 20:47 ET

Social Release - Halloween Is Going to the Dogs, and Cats

PHOENIX, AZ--(Marketwire - October 8, 2007) - This Halloween, dogs and cats will get all dressed up -- and they have somewhere to go. On Tuesday, Oct. 23 from 6 to 8 p.m., PetSmart (NASDAQ: PETM) will host its annual Howl-O-Ween Costume Party and Photo Event. Costumed pets can compete for PetSmart gift cards in the 7 p.m. costume contest, strut their stuff in pet costume parades, pose for pictures and amaze and astonish pet parents.

PetSmart Howl-O-Ween Highlights Include:

  • PetSmart's Howl-O-Ween party includes pet costume parades, goodie bags and the opportunity for pets to pose for pictures.
  • PetSmart stores are offering new and entertaining costumes to dress your pets up.
  • PetSmart Smart Tips warn pet parents to be vigilant of their pets around Halloween.
PetSmart Smart Tips:
  • Beware of Chocolate. Chocolate is particularly tempting -- and dangerous -- for pets if consumed in large quantities. That's why we advise pet parents to keep all candy out of paws' reach. In addition, it's not a bad idea to provide pets with a meal, treats or even a brand new toy or bone before the Halloween festivities begin.
  • Seeing is Believing. Reflective leashes, collars and ID tags with flashing lights and even a safety vest are essential accessories to any pet Halloween costume. Pets should also be outfitted with proper identification that includes their pet parent's contact information.
  • Stay Together. Pets should remain securely leashed and close to their pet parent's side as they go trick or treating. For smaller pets, says PetSmart Dog Travel and Carrier Expert Ryan Jilbert, a backpack carrier may provide the safest way to travel the neighborhood. For larger pets, a reflective collar, lead and a flashing lighted ID tag help make your pet more visible to drivers.
  • Very Scary. Even the friendliest pet may be alarmed to find a ghost or witch at the front door. Pet parents can eliminate any unwelcome surprises by establishing a safe, pets-only room in the house, says PetSmart Training Expert Jeff Schultz. This may also provide some comfort to those trick or treaters who are uncomfortable around pets.
  • Black & White. As Halloween approaches, pets that happen to be black, white or any combination of the two colors are at risk for being teased, injured or worse. To avoid any heartache, pet parents should make a special effort to know where their pets are at all times.
  • Decked Out. Halloween decorations should be scary, but not dangerous. To that end, pet parents should make sure that curious cats and dogs are unable to reach lights, bunting, candles and other creepy creature comforts.

PetSmart Expert Quotes: (Click for more PetSmart Pet Experts)

  • PetSmart Cat Expert Heather Tobey Anderson says that this year's cat outfits and accessories are truly amazing. "Due to human demand, our line of cat costumes keeps expanding. This year, we added new options like the angel wings, the cowboy and mouse hats and -- my personal favorite -- the Elvis wig. Why should dogs have all the fun?" Anderson asks.
  • It would be hard for dogs not to have all the fun, says PetSmart Dog Fashion Expert Rashell Cooper. "We introduced a variety of fun and unique costumes for dogs this year. Some of the highlights are the strawberry, panda and fire truck outfits, and, of course, the lobster."

For more information about Halloween costumes, safety tips and the national Howl-O-Ween party, or to talk with a PetSmart expert, call the PetSmart 24-Hour Media Line at 623-587-2177 or visit

About PetSmart

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company operates more than 966 pet stores in the United States and Canada, a growing number of in-store PetSmart PetsHotel® cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information ( PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, doggie day camp and pet adoption services. Since 1994, PetSmart Charities®, Inc., an independent 501(c)(3) non-profit animal welfare organization, has donated more than $52 million to animal welfare programs and, through its in-store pet adoption programs, has saved the lives of more than 3 million pets.

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