SOURCE: SocialShield


June 16, 2010 11:47 ET

SocialShield Unveils Industry's Most Comprehensive Solution to Help Parents Keep Kids Safe Online

Patent-Pending Safety Engines™ Alert Parents if Children Are Posting Inappropriate Content, Are Being Cyberbullied or Have Suspicious Friends Across Major Social Networks

SAN MATEO, CA--(Marketwire - June 16, 2010) -  SocialShield, which offers Smart Tools for Smart Parents™, launched today, giving parents an affordable, easy-to-use, web-based solution to stay informed about their children's online activities. SocialShield's patent-pending Safety Engines™ give parents a 360º view into what their kids are doing online as well as who their friends are on the main social networks, without having to download or install any software or applications.

As one of the premier tools for kid's Internet safety, SocialShield calls out any inappropriate, dangerous or suspicious behaviors in a simple, easy-to-use format that gives parents all the information they need at a glance, without invading their child's privacy too deeply. It makes keeping kids safe on sites like Facebook and MySpace easy.

Some of SocialShield's most distinctive offerings include its CyberBullying Promise, friend verification technology, free reputation management assistance, and knowledge center:

  • CyberBullying Promise - if a customer's child becomes a victim of cyberbullying, SocialShield will actively assist the parents in identifying the cyberbully, documenting the problem and reporting the cyberbully to his/her school, parents and the police, if necessary.
  • Friend verification technology - SocialShield's patent-pending Safety Engines™ investigate all of a child's friends and checks them against more than 50 Internet databases to see if they are who they say they are and if parents should be concerned.
  • Free reputation management assistance - with the SocialShield Alerts Engine™, parents are notified almost immediately of risky behaviors that could cause lasting damage to their child, for example, the posting of inappropriate photos that could hinder their future job search efforts or even college acceptance.
  • Knowledge Center - SocialShield's online expert center includes tips from a team including psychologists, best-selling authors, law enforcement professionals, and online safety and social media experts who help parents learn how to keep their children safe online.

"Parents cannot do what SocialShield does by simply being their child's 'friend' or having their password," said Arad Rostampour, CTO and Co-founder, SocialShield. "As a group, SocialShield's patent-pending Safety Engines™ give parents the most robust view into what their children are doing and saying online."

Patent-pending technologies include:

  1. Alerts Engine™ searches the Internet to find all accounts a child owns, including ones that parents may not know about, and examines all information and posts, almost immediately reporting back to parents any suspicious activities or friends.
  2. Friends Engine™ shows parents who their kids' friends are and whether any should be considered suspicious.
  3. Photos Engine™ allows parents to view the photos their kids post online or photos in which they appear that are posted by others.
  4. Activity Engine™ documents every single posting their children make on all of the main social networks so that parents can research and take action on troubling conduct.

"Teenagers today grew up in an online era, where sharing their innermost thoughts, feelings and desires on the web was and is a normal part of everyday life," said Noah Kindler, Co-Founder, SocialShield. "With the increase in stories on cyberbullying, teen suicide and the lack of social network privacy controls, we've created a service where parents can come to not only educate themselves, but where they can, with the click of a button, find out whether or not their children are being safe and smart online."

"Everyone always asks me if bullying is any worse today than it was 30 years ago," said survivor turned activist, Jodee Blanco, author of The New York Times bestseller, "Please Stop Laughing at Me..." and the award winning sequel, "Please Stop Laughing at Us." "The cruelty that kids perpetrate is the same; the difference is that the weapons to achieve it are far more sophisticated. Today, students can't even escape bullying in their own homes and that's why I joined forces with SocialShield, because I know for a fact it will save lives."

As the Social Web is constantly evolving, SocialShield commits to evolving right alongside parents. SocialShield understands the risks and benefits that come with the Social Web and exists to keep parents informed so they can protect their children from short and long-term risks, and potential reputation dangers, for years to come.

About SocialShield
Founded in 2009, SocialShield gives parents affordable, easy-to-use, state-of-the-art tools to help them protect their kids' Internet safety. SocialShield's technology allows parents to monitor their children's activities on popular social networks like Facebook and Twitter so they stay on top of who their children interact with online, what photos and conversations are being posted and where children have profiles. Working as a team, SocialShield and parents help ensure their children are using the Social Web safely and responsibly. Based in San Mateo, Calif., SocialShield is backed by USVP and Venrock. For more information, visit