SOURCE: Socialbomb, Inc

Socialbomb, Inc

August 18, 2010 08:00 ET

Socialbomb Launches BD-Live™ Platform for Facebook and Twitter

BD-Live™ Social Engagement Brings Home Entertainment to New Heights

NEW YORK, NY--(Marketwire - August 18, 2010) - Socialbomb, a New York City based social technology company, announces the launch of the Socialbomb Live Platform, a BD-Live technology connecting Blu-ray audiences with Facebook and Twitter. The Live Platform seamlessly connects Blu-ray discs with social networks, allowing viewers to interact in real-time through on-screen menus and share content with friends directly from their remote.

HBO's True Blood: The Complete Second Season on Blu-ray is the first to hit the market with the Socialbomb Live technology. The creative concept was developed in partnership with BBDO New York. Technicolor assisted with Blu-ray Java programming and integration, and Deluxe Digital provided BD-Live server support. The True Blood Live Feed enabled feature includes customized profile avatars, more than 50 shareable scenes, themed status updates, virtual gifts, and real-time updates from the True Blood Facebook fan page.

"We have such engaged and passionate True Blood fans that we really wanted to provide them with a new way to engage with the program and share it with their friends," says HBO's Sofia Chang, "and on a level that exceeds what has been done in the past using the BD-Live Platform."

Socialbomb Live technology is the most extensive interactive Blu-ray technology to date, providing fans access to features such as title specific status updates, scene sharing, virtual gifts, friend feedback, viewing parties and mobile integration.

"Social features are set to make a significant impact on the Blu-ray community by engaging audiences in a unique viewing experience with their friends," said Scott Varland, Socialbomb co-founder and CEO. "Live Platform is increasing the replay value of discs and delivering a highly effective marketing channel with measurable results to content providers."

Users authenticate their Facebook and Twitter accounts through a streamlined process where the user is directed to a URL with a special pairing code that securely connects their social network account with their Blu-ray disc. With this technology, Socialbomb has taken the next step in the evolution of home entertainment and is currently engaged with several studios to implement the platform for additional programming.

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About Socialbomb
Socialbomb provides the infrastructure for your social, mobile, real-time applications. Every brand manager wants to build apps that will kickstart conversations across the world's Facebook pages, Twitter streams and iPhones. Socialbomb helps developers and creatives build those apps. The company provides a single API that communicates with many social networks at once, so developers can spend their time on the core application instead of programming for each individual service.

About HBO Home Entertainment® 
In its 25 years in operation, HBO Home Entertainment has earned a worldwide reputation as a pioneer in the DVD industry as well as the digital technology and internet frontiers. The first company to successfully release full-length TV series in the DVD format, HBO Home Entertainment created a new category for consumers with titles like Sex and the City®, The Sopranos®, Band of Brothers® (which remains the #1 selling TV-on-DVD since its release in 2002), and the most recent hit True Blood®. The company was also the first in the world to release television programming in the Blu-ray high-definition format in 2006. In addition, the division utilizes innovative manufacturing-on-demand technology to broaden its number of releases and sells digital versions of its titles via the Internet. Today, HBO Home Entertainment's reach has grown to over 70 countries around the world, bringing HBO branded entertainment to a global audience.

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