SOURCE: SocketLabs

October 27, 2008 00:00 ET

SocketLabs Unveils Hurricane Assembly Server for High Volume, Customized Bulk Email Generation

CLAYMONT, DE--(Marketwire - October 27, 2008) - SocketLabs, Inc., the leading provider of on-premise high volume marketing and transactional email delivery solutions for the Microsoft Windows platform, announced today the release of an exciting new product, Hurricane Assembly Server.

Hurricane Assembly Server is a turnkey, high performance, scalable email message assembly server with powerful merge and customization capabilities. It provides a solution to the challenges of email construction, merging, customization, scalability, tracking, reporting, integration, list hygiene and fail-safe operation.

Up until today, companies running their infrastructure on the Windows platform had very few choices when it came to generating and tracking large volumes of bulk marketing and transactional email. They either had to build the application themselves or try and find an off-the-shelf solution. But developing high volume email generation and email tracking systems is very challenging and costly. Off-the-shelf solutions are very limited in the performance, scalability and integration that these companies require.

Bulk email generation and tracking applications require a special kind of experience and know-how. The SocketLabs team has worked with Windows developers large and small for the past 10 years, providing them with products and know-how to build in-house email generation applications on a case-by-case basis. Hurricane Assembly Server provides a turnkey, cost saving solution to these challenges that is easy to implement.

Hurricane Assembly Server provides the following:

--  Construction of customized HTML and text based email messages
--  Merging of any data fields from customer databases
--  Customization of HTML and text email messages with custom content
    based on recipient data.
--  Over 2 million messages per hour per server, multiple servers can be
    clustered to multiply the throughput and provide redundancy.
--  Message tracking and reporting of failures, clicks and opens that are
    pushed to in-house systems for reporting and list hygiene.
--  Easy integration with in-house applications through XML and SQL.
--  Operates as a cooperative, redundant email generation and delivery
    system
    

Hurricane Assembly Server works seamlessly with Hurricane MTA Server to provide a full, turnkey email creation and delivery solution or can be deployed alongside any other compliant SMTP server.

"Hurricane Assembly Server is the next step in providing turnkey, dependable and high capacity email delivery solutions to Windows-based enterprises," said John Alessi, Chief Technologist of SocketLabs. "With Hurricane Assembly Server enterprises can quickly and seamlessly integrate with existing in-house systems so that IT organizations can save time and money by focusing on their core business."

Availability

Hurricane Assembly Server is available immediately and is supported on Microsoft Windows Server 2003 and 2008. For more information please contact sales@socketlabs.com.

About SocketLabs, Inc.

SocketLabs, Inc. is the leading provider of high volume on-premise marketing and transactional email delivery solutions designed for the Microsoft Windows platform. Its strong roots in the Microsoft development community and over 10 years experience helping Microsoft developers build email systems have made SocketLabs the leading source for marketing and transactional email delivery solutions on the Windows platform. Visit http://www.socketlabs.com for more information.

SocketLabs, Hurricane are registered trademarks of SocketLabs, Inc. All other trademarks are property of their respective owners.

Contact Information