SOURCE: Soffront Software, Inc.

Soffront Software, Inc.

April 13, 2010 10:00 ET

Soffront Receives 2010 CRM Excellence Award From Customer Interaction Solutions Magazine

Soffront's CRM Application Honored for Helping Clients Improve CRM

FREMONT, CA--(Marketwire - April 13, 2010) -  Soffront (www.soffront.com) announced today that Technology Marketing Corporation's (TMC) Customer Interaction Solutions® magazine, has named Soffront's CRM application as a recipient of a 2010 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, contact center and teleservices industries since 1982.

"We are honored to receive this award fifth year in a row," said Manu Das, President and CEO of Soffront Software. "Last year the economy was slow, however we remained profitable and increased our customer base because of our single-stop nature of fully configurable Enterprise solution. While other solutions solve part of your challenges we focus on the complete solution. We spend as much time as necessary to understand all of your business challenges. This year has been the most exciting for Soffront since we released our 9.0 version and also launched our redesigned website."

"The Eleventh Annual CRM Excellence Awards has recognized Soffront for being a true CRM partner to its customers and clients," said Rich Tehrani, CEO, TMC. "Soffront has demonstrated to the editors of Customer Interaction Solutions that its CRM software improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset... their customers."

The CRM Excellence Awards rely on facts and numbers demonstrating the improvements that the winner's product has made in a client's business. Winners were chosen on the basis of their product or service's ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.

About Soffront
Soffront Software Inc. has the experience, technology and focus for companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, sales order processing, defect tracking and more. Soffront CRM is designed to readily adapt to a company's processes, workflows, and users. Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. Please visit www.cismag.com.

About TMC
Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in-person and online. For more information about TMC, visit www.tmcnet.com.