SOURCE: SoftCoin

October 26, 2005 06:00 ET

SoftCoin and NASCAR RacePoints at Ad:Tech New York to Discuss Successes in Offline to Online Marketing

BRISBANE, CA -- (MARKET WIRE) -- October 26, 2005 -- SoftCoin announced today that Armen Najarian, Director of Product Management at SoftCoin and Brian Albert, EVP of Business Development for NASCAR RacePoints, have been invited to present "Engaging and Rewarding the Golden Households" at Ad:Tech New York on Monday November 7, 2005 as part of the panel "Blurring Online and the Real World - Multimodal Marketing."

Najarian and Albert will present "Engaging and Rewarding the Golden Households," outlining how brands are using offline to online programs to develop deeper, more meaningful relationships with their most important customers. Using the NASCAR RacePoints program as an example, Najarian and Albert will talk about how this unique loyalty program provides sponsor brands with an ideal vehicle to interact with and reward their consumers. By placing unique codes, or digital proofs-of-purchase, on-pack, participating sponsor brands now have a compelling way to verify specific consumer behavior, including product purchase, and reward consumers accordingly.

Date: Monday, November 7

Time: 11:45am-12:45pm

Session: Blurring Online and the Real World - Multimodal Marketing

Location: New York Hilton

Please join us at Ad:Tech New York 2005 -- For more information, go to

About SoftCoin

SoftCoin®, Inc. is the leading provider of interactive marketing solutions for consumer packaged goods and other consumer-focused industries. Leveraging its BrandConnect™ technology and integrated services, SoftCoin converts offline purchases into online brand relationships, delivering measurable revenue increases, engaged, loyal consumers, and lower program costs. SoftCoin's packaged solutions have powered more than 75 interactive marketing programs for brands including Cadbury-Schweppes, Johnson & Johnson, Nestlé, and P&G. Technology and channel partners include premier marketing services agencies and leading media networks. SoftCoin is a venture-backed, privately held company, with headquarters in the San Francisco Bay Area, and direct sales offices in Chicago, Cincinnati, Princeton, and Dallas. For more information visit

SoftCoin, Inc.,
2000 Sierra Point Parkway,
Suite 801,
Brisbane, CA  94005,
Phone: 650.624.3800,
Fax: 650.624.3899

Contact Information

  • Contact:
    Armen Najarian
    Director of Product Management
    Phone: 650.624.3817
    Fax: 650.624.3899
    Email: Email Contact